In this final episode of the “New Frontiers” season, the team examines strategies for scaling a platform business. Platforms require volumes of both suppliers and customers/buyers, so how do you achieve this?
An interesting conundrum when starting a platform is the “chicken or egg” dilemma – suppliers won’t sign on without trusting that the buyers will be there. Buyers won’t participate if there aren’t a significant number of suppliers. The team discusses different ways to solve this early-stage platform problem.
In this episode you will learn:
- How a gas card scaled it’s platform through an investment in attracting customers
- How X-box scaled its developer relationships in its early days
- How Google used a cooperative platform strategy to counteract Apple’s approach
Here are some quotes from the team’s discussion:
- “Segmentation of suppliers will help platform owners strategically attract them.”
- “Instagram’s platform developed organically after being, originally, a one-sided utility”
- “Influencer marketing can be highly-effective in attracting suppliers.”
We hope you enjoy the discussion and gain some helpful insights!