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IMPACT

Marketing Transformation for Technology-Driven B2B Companies

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Elevate Your Product and Marketing Team’s Impact

Elevate Your Product and Marketing Team’s Impact

We Teach Product Managers to Be More Strategic
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Strategic Marketing Consulting

Strategic Marketing Consulting

Simplify and Solve Complex Strategy Problems
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Skills Development Workshops

Skills Development Workshops

Build Contemporary, Practical Product Management and Marketing Educational Content
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Marketing and Product Management Learning Systems

Marketing and Product Management Learning Systems

Utilize Powerful Frameworks that Create a Common Marketing Language and Drive Growth
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How We Can Help
Strategies
Skills
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
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See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
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Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
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Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Mike Stow
When faced with difficult strategic challenges, Impact Planning has been a great thought-partner to help facilitate workshops and drive greater clarity. From competitive wargaming to innovation strategy to marketing training, Impact Planning has proven their expertise time and again.
Mike Stow
Vice President, Global Marketing, Surgical Robotics, Medtronic
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Our Latest Insights

Article
January 23, 2023

Are You Over-Engineering Your Insights Program?

Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
Article
Competitive Strategy
January 11, 2023

How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions

Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger.  Like almost all companies...
Article
Competitive Strategy
December 12, 2022

3 Key 2022 Stories and How We Can Leverage Them Next Year

From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
Article
Competitive Strategy
July 30, 2022

What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy

There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive.  Here’s what’s...
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Listen to Our Podcast

Podcast
Strategic Alignment
November 17, 2020

Is This Powerful ROI Methodology New to You?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketers Buy More Time For ROI?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketing Prove It’s Impact?

We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
See All Podcast Episodes

Watch Our Videos

Video
January 20, 2023

How Risk Creates Opportunity for Strategic Marketers

Wars, inflation, supply chain issues, soaring interest rates, pandemics — it’s easy to look at these current risks as reasons...
Video
December 12, 2022

3 Key 2022 Stories and How We Can Leverage Them Next Year

What can we learn from the wins and the misses of 2022? On a special episode, we at the Accidental...
Video
December 1, 2022

The Critical Role of Brand In Inflationary Times

As inflation continues at a high level, marketers who have created strong brands are reaping rewards.  These powerful brands enjoy...
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Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

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