As a formally-trained veterinarian that found myself in a marketing role, I truly am an “Accidental Marketer"! I have personally used the tools to successfully lead the launch and rebranding of several products - as if I have been a marketer all my career.
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.
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