Skip to content
When search results are displayed, use the up and down arrows to navigate to a result
IMPACT

Marketing Transformation for Technology-Driven B2B Companies

  • Home
  • What We Do
    • Creating Market Driving Strategies
    • Building Strategic Marketing Skills
    • Customizing Planning Systems
  • Our Impact
  • Insights
  • About Us
  • Contact
Types
  • Everything
  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos
Topics
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends
Elevate Your Marketing’s Impact

Elevate Your Marketing’s Impact

We elevate your marketing’s impact by delivering strategic skills, tools & processes to people who find themselves in marketing roles.
Learn More
Creating Market Driving Strategies

Creating Market Driving Strategies

We help you develop winning strategies for your most important and/or challenging markets...
Learn More
Building Strategic Marketing Skills

Building Strategic Marketing Skills

We rapidly develop the skills your marketers need to play a leading role in your companies strategic process...
Learn More
Customizing Planning Systems

Customizing Planning Systems

We design, develop and deliver customized strategic planning systems...
Learn More
What We Do
Strategies
Skills
Systems
Pause Slideshow
Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Virtual Planning Meetings On-Demand Learning Programs Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing Internal Alignment and Communications Product Marketing
Learn More About What We Do
See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
See All Client Results

Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Shelley Stanford
As a formally-trained veterinarian that found myself in a marketing role, I truly am an “Accidental Marketer"! I have personally used the tools to successfully lead the launch and rebranding of several products - as if I have been a marketer all my career.
Shelley Stanford
Business Unit Director, Swine and Poultry, Zoetis

Our Latest Insights

Article
Strategic Alignment
March 5, 2021

Study Reveals: Teams are Stupid (Sometimes)

When you are selecting team members for a marketing project, two factors are of critical importance in predicting how they...
Article
Competitive Strategy
March 1, 2021

Is SWOT Dead?

Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once...
Article
Differentiation
February 16, 2021

The One Number You Need To Accelerate Your B2B Business Growth Now

How does your B2B organization measure the uniqueness of your products and services as compared to your competitors? Waiting for...
Article
Strategic Alignment
February 8, 2021

5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings

Have your hopes for in-person meetings in 2021 faded? Many of our clients have already made the decision that live...
See All Insights

Listen to Our Podcast

Podcast
Strategic Alignment
November 17, 2020

Is This Powerful ROI Methodology New to You?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketers Buy More Time For ROI?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketing Prove It’s Impact?

We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
See All Podcast Episodes

Watch Our Videos

Video
March 5, 2021

Is This Emotional Campaign Slogan Really Why Trump Won in 2016?

This episode’s topic discusses the relationship between propaganda and marketing. As is evident from the team’s discussion, the line between...
Video
February 19, 2021

Can You Learn Positive Lessons From This Convict’s Egregious Pricing?

This episode’s topic features “The Pharma Bro” — a now-jailed pharmaceutical executive who limited the supply and raised prices of...
Video
Competitive Strategy
February 5, 2021

3 Potent Lessons Learned From a Public Health Tragedy

We continue analyzing the dark side of marketing by studying the Opioid Crisis of the 1990’s and 2010’s. Ethical marketers...
See All Videos

Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

Learn More
IMPACT
© 2020 Impact Planning Group. All Rights Reserved.
US: +1 (203) 722-0908
  • Privacy Notice

We take your privacy seriously. We do not sell or share your data. We do use cookies to enhance your experience with our site and to analyze the performance of our marketing efforts. If you’d like to learn more, please see our Privacy Notice.

Dismiss
Close
Close
Scroll to the bottom to agree