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IMPACT

Marketing Transformation for Technology-Driven B2B Companies

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Elevate Your Product and Marketing Team’s Impact

Elevate Your Product and Marketing Team’s Impact

We Teach Product Managers to Be More Strategic
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Strategic Marketing Consulting

Strategic Marketing Consulting

Simplify and Solve Complex Strategy Problems
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Skills Development Workshops

Skills Development Workshops

Build Contemporary, Practical Product Management and Marketing Educational Content
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Marketing and Product Management Learning Systems

Marketing and Product Management Learning Systems

Utilize Powerful Frameworks that Create a Common Marketing Language and Drive Growth
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How We Can Help
Strategies
Skills
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
Learn More About What We Do
See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
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Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Ralph Elwell
Our teams love this process because “solving” is in their DNA. By using Impact’s tools, they can take a strategic & systematic approach to address their real business challenges. They create the evidence needed to gain support internally – as well as externally.
Ralph Elwell
People Learning Leader & Engagement Manager, GE Renewable Energy

Our Latest Insights

Article
May 30, 2023

Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
Article
March 30, 2023

How Marketers Can Know If a Potential Trend Is Just a “Fad”

It’s not just consumer marketers that have to track and respond to trends.  B2B product marketers and strategists face circumstances...
Article
February 15, 2023

How To Benefit From The Brighter Side of Risk

The definition of a risk is “a situation involving exposure to danger.”  It’s no wonder that you’ll hear so many...
Webinar: Is SWOT Dead?
Webinar
January 30, 2023

Webinar: Is SWOT Dead?

In this webinar, we will highlight the dangers of SWOT and present an alternative approach that will set your products and services apart from competitors. 
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Listen to Our Podcast

Podcast
Strategic Alignment
November 17, 2020

Is This Powerful ROI Methodology New to You?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketers Buy More Time For ROI?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketing Prove It’s Impact?

We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
See All Podcast Episodes

Watch Our Videos

Video
May 26, 2023

Could the Disney Plus Success Lead B2Bs to Go Direct?

In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. They analyze why...
Video
May 8, 2023

What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...
Video
April 20, 2023

What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...
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Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

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IMPACT
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