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IMPACT

Transform Your Marketing Team into Strategic Leaders

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Cut Your Strategic Planning Time in Half with Scout AI

Cut Your Strategic Planning Time in Half with Scout AI

Develop Your Next Winning Plan In Days.
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Elevate Your Product and Marketing Team’s Impact

Elevate Your Product and Marketing Team’s Impact

We Teach Product Managers to Be More Strategic
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Ensure Successful Product Launches

Ensure Successful Product Launches

Achieve new levels of success with your product launches.
Learn More
Elevate Your Marketing Team

Elevate Your Marketing Team

Transform your marketing team into strategic leaders.
Learn More
Revitalize Mature Products

Revitalize Mature Products

Elevate and distinguish your established products.
Learn More
Scout AI
How We Can Help
Product Launches
Marketing Teams
Mature Products
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
Learn More About What We Do
See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
See All Client Results

Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Lesley Fronio
Given my experience over the years with Impact, I can’t think of a better approach to help businesses succeed! Their approach provides a clear line of sight from planning through to execution. Their tools help teams uncover insights that are often missing or disconnected from the strategy.
Lesley Fronio
Senior Vice President & General Manager at Vyaire Medical

Our Latest Insights

Article
January 21, 2026

Why Generational Labels Fail and What That Teaches Marketers About Segmentation

Every few months, a headline makes the rounds asking some version of the same question: For marketers, this pattern should...
Article
January 6, 2026

Looking Ahead to 2026: Why Simply Tracking Trends Is No Longer Enough

As we head into 2026, most leadership teams are doing what they should be doing: scanning the horizon for trends...
Article
December 16, 2025

2025 in Review

It Wasn’t a Breakthrough Year – It Was a Readiness Year Why disciplined strategy mattered more than bold predictions. By...
Article
Competitive Strategy
December 4, 2025

The Hidden Pitfalls That Sink Even the Smartest Strategies

Why strong ideas fail — and how B2B leaders can avoid the same blind spots Some business failures are gradual....
See All Insights

Listen to Our Podcast

Podcast
January 23, 2026

Why Generational Labels Fail — and What Segmentation Gets Right

In this episode, Mary, Tom, and Sean are joined by special guest Ginny Ertl, a change management and leadership development expert,...
Podcast
January 9, 2026

Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce...
Podcast
December 19, 2025

The Year in Review: What 2025 Revealed About Strategy and Readiness

In this episode, the team looks back on 2025 through a strategic lens — not by judging predictions, but by...
See All Podcast Episodes

Watch Our Videos

Video
November 17, 2023

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble’s enduring success in the face...
Video
October 16, 2023

Claritin’s Allergy Crusade: A Breath of Fresh Marketing

In this thought-provoking episode, the team delves into Claritin’s recent innovative ad campaign.  Instead of focusing on the product, Claritin...
Video
September 18, 2023

The Different “Flavors” of Marketing Part 3

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
See All Videos

Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

Learn More
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