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IMPACT

Marketing Transformation for Technology-Driven B2B Companies

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Elevate Your Marketing’s Impact

Elevate Your Marketing’s Impact

We elevate your marketing’s impact by delivering strategic skills, tools & processes to people who find themselves in marketing roles.
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Creating Market Driving Strategies

Creating Market Driving Strategies

We help you develop winning strategies for your most important and/or challenging markets...
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Building Strategic Marketing Skills

Building Strategic Marketing Skills

We rapidly develop the skills your marketers need to play a leading role in your companies strategic process...
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Customizing Planning Systems

Customizing Planning Systems

We design, develop and deliver customized strategic planning systems...
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What We Do
Strategies
Skills
Systems
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
Learn More About What We Do
See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
See All Client Results

Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Eric Farrand
Impact's tools lead you to ask the right questions about your customers, markets, and competitors. The breakout group conversations became very focused very quickly, and we all came to understand each other's perspectives.
Eric Farrand
Vice President of Global Sales, United Animal Health
/casestudy/can-grow-by-narrowing-focus

Our Latest Insights

Article
July 30, 2022

What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy

There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive.  Here’s what’s...
Article
Pricing
June 14, 2022

Not so fast on that inflation-driven price hike!

Why Netflix lost $54 billion in market cap in one day It’s no secret that the early days of inflationary...
Article
Branding
June 2, 2022

Could Your Company Benefit from Strategic Marketing Consulting?

Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional...
Article
Branding
May 3, 2022

Can You Profit from Making Fun of Your Own Brand?

A few years ago, Domino’s aired a highly unusual campaign.  It featured focus group customers absolutely trashing Domino’s pizza.  People...
See All Insights

Listen to Our Podcast

Podcast
Strategic Alignment
November 17, 2020

Is This Powerful ROI Methodology New to You?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketers Buy More Time For ROI?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast
Strategic Alignment
November 17, 2020

How Can Marketing Prove It’s Impact?

We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
See All Podcast Episodes

Watch Our Videos

Video
July 30, 2022

How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

Despite record sales, Pfizer recently announced big cuts to its sales force.  The reasons relate directly to customer needs — many...
Video
June 13, 2022

How To Scale a Platform

In this final episode of the “New Frontiers” season, the team examines strategies for scaling a platform business.  Platforms require...
Video
May 13, 2022

Should You Create a Platform Instead of Just Selling On Someone Else’s?

In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
See All Videos

Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

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IMPACT
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