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What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy
There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive. Here’s what’s...
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Not so fast on that inflation-driven price hike!
Why Netflix lost $54 billion in market cap in one day It’s no secret that the early days of inflationary...
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Could Your Company Benefit from Strategic Marketing Consulting?
Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional...
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Can You Profit from Making Fun of Your Own Brand?
A few years ago, Domino’s aired a highly unusual campaign. It featured focus group customers absolutely trashing Domino’s pizza. People...
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Many B2Bs Are Overshooting On The Customer Experience
A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
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How A Customer Complaint Drove Profitable Growth
Not everything goes according to plan. The unexpected is to be expected. Events will conspire to frustrate the clearest of...
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Three Ways to Effectively Position Any B2B Brand
The Forgotten Step in Developing Your Message Positioning a new brand or product seems obvious by the time you get...
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Did This Milk Delivery Man Teach Us A Competitive Positioning Lesson
In the beginning… I want to take a trip down memory lane as a set-up for this short article. Of...
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How a Smaller Company Stole the Super Bowl One Year
Several years ago, Volvo “stole” the Super Bowl ad wars with an innovative social media strategy. What can you...
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The 7 Reasons Why Customers Buy – And Why They May Not Be Buying From You
There is no shortage of ideas and theories about the reasons why customers buy one product over another. From the...