Article
The Hidden Pitfalls That Sink Even the Smartest Strategies
Why strong ideas fail — and how B2B leaders can avoid the same blind spots Some business failures are gradual....
Article
Why Great Companies Lose Their Way
How even market leaders can drift from customer reality. How to avoid the fall. It’s easy to admire the companies that...
Article
What to Do When You Have a Budget Surplus
How to turn year-end dollars into long-term strategic gains It’s a rare but tricky challenge: you’ve reached the end of...
Article
Why Your Best Storytelling Should Not Mention Your Product
How leaving your product out of the narrative leads to them asking for it anyway. In our previous two articles...
Article
The Tools Behind Stories That Win
How to turn strategy tools into stories that are relatable, memorable, and fast to build In our last article, we...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Article
When B2B Storytelling Fails—and How to Fix It
The buzz around business storytelling is real—but many strategic narratives miss the mark. Here’s how to shift from fact dumps...
Article
Pricing Doesn’t Have to Be a Guessing Game Anymore
With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...
Article
Bridging the Gap Between Strategy and Sales Is More Than a Handoff—It’s a System
If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...
Article
Fix Your Lukewarm Value Prop Before It Costs You
Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...
Article
Want Better Stories? Start with Better Positioning
Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...