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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    August 21, 2023

    The Powerful Artificial Intelligence Benefit No One Is Talking About

    From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
    Article
    Competitive Strategy
    July 11, 2023

    Three Powerful B2B Lessons from A Recent Blockbuster Merger

    Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
    Article
    Differentiation
    June 15, 2023

    Exploring Risk: Unlocking Opportunities in an Ever-Changing Business World

    This article delves into the concept of risk as a catalyst for change and a source of untapped opportunities in...
    Article
    Competitive Strategy
    May 30, 2023

    Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

    Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
    Article
    Trends
    March 30, 2023

    How Marketers Can Know If a Potential Trend Is Just a “Fad”

    It’s not just consumer marketers that have to track and respond to trends.  B2B product marketers and strategists face circumstances...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Competitive Strategy
    February 15, 2023

    How To Benefit From The Brighter Side of Risk

    The definition of a risk is “a situation involving exposure to danger.”  It’s no wonder that you’ll hear so many...
    Article
    Customer Insights
    January 23, 2023

    Are You Over-Engineering Your Insights Program?

    Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
    Article
    Competitive Strategy
    January 11, 2023

    How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions

    Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger.  Like almost all companies...
    Article
    Competitive Strategy
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
    Article
    Competitive Strategy
    July 30, 2022

    What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy

    There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive.  Here’s what’s...
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