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Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?
Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
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How Marketers Can Know If a Potential Trend Is Just a “Fad”
It’s not just consumer marketers that have to track and respond to trends. B2B product marketers and strategists face circumstances...
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How To Benefit From The Brighter Side of Risk
The definition of a risk is “a situation involving exposure to danger.” It’s no wonder that you’ll hear so many...
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Are You Over-Engineering Your Insights Program?
Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
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How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions
Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger. Like almost all companies...
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3 Key 2022 Stories and How We Can Leverage Them Next Year
From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
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What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy
There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive. Here’s what’s...
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Not so fast on that inflation-driven price hike!
Why Netflix lost $54 billion in market cap in one day It’s no secret that the early days of inflationary...
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Could Your Company Benefit from Strategic Marketing Consulting?
Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional...
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Can You Profit from Making Fun of Your Own Brand?
A few years ago, Domino’s aired a highly unusual campaign. It featured focus group customers absolutely trashing Domino’s pizza. People...