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Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    September 1, 2026

    Being Good Isn’t the Same as Being Good Enough to Win

    Hidden in Plain Sight Series #5: Companies often know exactly what they’re good at. The bigger opportunity is discovering whether...
    Article
    August 18, 2026

    Why Smart Companies Chase the Wrong Opportunities

    Hidden in Plain Sight Series #4: Organizations often debate which opportunity is best before agreeing on what makes an opportunity...
    Article
    August 4, 2026

    Why B2B Companies Keep Serving “Lukewarm Tea”

    Hidden in Plain Sight Series #3: One of the biggest growth opportunities isn’t building a better product—it’s recognizing that different...
    Article
    July 21, 2026

    Why B2B Technology Companies Talk About the Wrong Things

    Hidden in Plain Sight Series #2: Customer insight is often hiding behind the technical features companies can’t stop talking about....
    Article
    July 6, 2026

    How Technical Expertise Blinds B2B Companies to Their Biggest Opportunities

    Hidden in Plain Sight Series #1: Why some of the best growth opportunities are invisible to the organizations best equipped...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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    Article
    June 25, 2026

    Spirit Airlines’ Bankruptcy Revealed the Secret Behind Business “Luck”

    The companies that responded fastest weren’t predicting the future—they were prepared for it. When Spirit Airlines abruptly declared bankruptcy and...
    Article
    June 10, 2026

    Before You Price Your Next Innovation, Ask One Three-Word Question

    What the Doritos pricing debacle reveals about value, alternatives, and pricing in B2B markets. Recently, a bag of Doritos approached...
    Article
    May 12, 2026

    When Competitors Become Partners -What Nvidia Is Getting Right That Most B2Bs Miss

    The companies most likely to reshape your market might not be the ones you beat. They might be the ones...
    Article
    April 21, 2026

    What War Games Revealed about the Warner Bros Deal

    Why Paramount beat Netflix—and what it teaches B2B leaders about anticipating how the game will unfold At first glance, Netflix...
    Article
    March 23, 2026

    The Problem Isn’t the Product—It’s the Path to Market

    What male birth control can teach B2B leaders about unlocking stalled markets Male birth control may finally be approaching reality....
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