Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
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Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
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