Are you Making Lukewarm Tea?

    The “Silent Killer” of Market Share So, you have invested sweat and money into developing a great new product and...

    Make Your Third Move First

    Get Out of the Gate Quickly By Adding War-Gaming To Your New Product Launch Strategy Do you find that your...

    Are the 4Ps of Marketing Dead?

    According to Marketing Week, when it comes to the famous 4Ps of marketing — product, place, promotion and price –there...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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    How to Avoid Hidden Innovation Traps

    “Customers don’t know what they want until we show them.” Steve Jobs   Type “innovation success rates” into your browser,...