Article
The Fine Balance Between Risk and Reward
How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
Article
A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
Article
Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
Article
Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
Article
Why Be An Expert When Being Market-Savvy Is Enough?
You don’t need an MBA to be a great strategic marketer. In fact, many of the best strategists were formally...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Article
24 Powerful Strategic Initiatives to Create Winning Marketing Plans
There are many things you could do. There are fewer things you should do. And there are only one or...
Article
Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
Article
Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
Article
Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...
Article
5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings
Despite significant progress with COVID vaccinations in some parts of the world, many companies hopes for in-person meetings before late...