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Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
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Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
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Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...
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5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings
Despite significant progress with COVID vaccinations in some parts of the world, many companies hopes for in-person meetings before late...
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How To Get Customers To Appreciate Your Unique Value More
Differentiate or die is the battle cry. Yet, despite best efforts, many marketers struggle to achieve meaningful differentiation in their...
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The Top 10 Marketing Planning Mistakes
We’ve created a list of the top marketing planning mistakes, on a single page, with some simple advice on how...
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How Successful Global & Local Teams Harmonize Their Strategies
If your company operates globally, there is an inherent tension between global and local marketers. Even under the best of...
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10 Insights That Could Be More Important Than Customer Needs
What If You Created Strategy Before You Conducted Market Research? It sounds crazy, right? Everyone knows that market research should...
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How to Make Your Behavioral Segmentation Significantly More Powerful
Behavioral segmentation divides customers according to their behavior patterns when they interact with a company. If you’ve segmented your business-to-business...
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Three Interesting Questions Your CEO Would Like You To Answer
At the end of 2020, The Predictive Index — a company that specializes in talent optimization software, workshops, and consulting...