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Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...
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What B2B Marketers Can Learn from Political Campaign Successes and Failures
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
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How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
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How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Learn how to categorize countries into actionable archetypes for more effective and scalable global strategies. If you are the head...
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How AI Solves Three of B2B Marketers’ Most Pressing Problems
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
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How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)
You may have thought this article was about Artificial Intelligence tools. It isn’t – though we are champions of AI’s...
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Many marketing leaders are working hard to elevate their team’s role in developing company strategy. It’s an unfortunate fact that...
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Is Your Business the only B2B Immune to Ozempic’s Impact?
A couple of weeks ago, Mary wrote in our weekly trend post on LinkedIn about The Ozempic weight loss miracle. ...
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Marketers should be the orchestrators of a company’s strategy, responsible for leading an organization to find the perfect intersection between...
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
For marketers, being an effective meeting facilitator is a crucial skill. It demonstrates leadership, garners full input to a strategy,...