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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    May 30, 2023

    Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

    Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
    Article
    March 30, 2023

    How Marketers Can Know If a Potential Trend Is Just a “Fad”

    It’s not just consumer marketers that have to track and respond to trends.  B2B product marketers and strategists face circumstances...
    Article
    February 15, 2023

    How To Benefit From The Brighter Side of Risk

    The definition of a risk is “a situation involving exposure to danger.”  It’s no wonder that you’ll hear so many...
    Article
    Customer Insights
    January 23, 2023

    Are You Over-Engineering Your Insights Program?

    Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
    Article
    Competitive Strategy
    January 11, 2023

    How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions

    Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger.  Like almost all companies...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Competitive Strategy
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
    Article
    Competitive Strategy
    July 30, 2022

    What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy

    There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive.  Here’s what’s...
    Article
    Pricing
    June 14, 2022

    Not so fast on that inflation-driven price hike!

    Why Netflix lost $54 billion in market cap in one day It’s no secret that the early days of inflationary...
    Article
    Branding
    June 2, 2022

    Could Your Company Benefit from Strategic Marketing Consulting?

    Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional...
    Article
    Branding
    May 3, 2022

    Can You Profit from Making Fun of Your Own Brand?

    A few years ago, Domino’s aired a highly unusual campaign.  It featured focus group customers absolutely trashing Domino’s pizza.  People...
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