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Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...
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Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...
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How to Know If Your Strategy Will Be Enough
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to...
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The Fog of Technology War: What We Found When We Studied AI Hype, Past and Present
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Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
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The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
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The Smartest Segmentation You’ve Ever Done (in Half the Time)
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
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How To Get the World’s Best Futurists to Predict Your Company’s Future
How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
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How to Raise Prices When Tariffs Hit – Without Losing Customers
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...