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Just Rethink It
Why Nike’s Challenges are a Goldmine for B2Bs Trying To Revitalize Mature Products While Nike is a consumer brand, its...
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What Would Cutting Your Strategic Planning Time in Half Mean?
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
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Why Market Shaping is the Strategic Imperative You Can’t Ignore
Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...
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What B2B Marketers Can Learn from Political Campaign Successes and Failures
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
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How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
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How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Learn how to categorize countries into actionable archetypes for more effective and scalable global strategies. If you are the head...
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How AI Solves Three of B2B Marketers’ Most Pressing Problems
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
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How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)
You may have thought this article was about Artificial Intelligence tools. It isn’t – though we are champions of AI’s...
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Can These Three Strategic Tools Help Your Team Predict Your Company’s Future?
Many marketing leaders are working hard to elevate their team’s role in developing company strategy. It’s an unfortunate fact that...
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Is Your Business the only B2B Immune to Ozempic’s Impact?
A couple of weeks ago, Mary wrote in our weekly trend post on LinkedIn about The Ozempic weight loss miracle. ...