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Hidden in Plain Sight Series #1: Why some of the best growth opportunities are invisible to the organizations best equipped...
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Spirit Airlines’ Bankruptcy Revealed the Secret Behind Business “Luck”
The companies that responded fastest weren’t predicting the future—they were prepared for it. When Spirit Airlines abruptly declared bankruptcy and...
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Before You Price Your Next Innovation, Ask One Three-Word Question
What the Doritos pricing debacle reveals about value, alternatives, and pricing in B2B markets. Recently, a bag of Doritos approached...
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When Competitors Become Partners -What Nvidia Is Getting Right That Most B2Bs Miss
The companies most likely to reshape your market might not be the ones you beat. They might be the ones...
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What War Games Revealed about the Warner Bros Deal
Why Paramount beat Netflix—and what it teaches B2B leaders about anticipating how the game will unfold At first glance, Netflix...
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The Problem Isn’t the Product—It’s the Path to Market
What male birth control can teach B2B leaders about unlocking stalled markets Male birth control may finally be approaching reality....
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Subtraction as a Growth Strategy
Your B2B Portfolio Mixes Strong & Weak Brands Indiscriminately – It’s Costing You In consumer markets, brand building is obvious:...
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What B2B Technical Leaders Can Learn From Ring’s Super Bowl Ad Failure
When companies think “slam dunk” and skip discipline, they get blindsided. When Ring (the home security company owned by Amazon)...
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How AI Is Rewriting the B2B Buying Funnel — and Why Most Companies Aren’t Built for It
When recommendations happen before buyers ever visit your website, “being found” stops driving growth. B2B buyers are already using AI...
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Why Generational Labels Fail and What That Teaches Marketers About Segmentation
Every few months, a headline makes the rounds asking some version of the same question: For marketers, this pattern should...