Skip to content
When search results are displayed, use the up and down arrows to navigate to a result
IMPACT

Transform Your Marketing Team into Strategic Leaders

  • Home
  • How We Can Help
    • Ensure Successful Product Launches
    • Elevate Your Marketing Team
    • Revitalize Mature Products
  • Case Studies
  • Resources
  • Testimonials
  • Scout™ AI
  • About Us
  • Contact
Types
  • Everything
  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos
Topics
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

Resources

Impactful Insights

Articles, Research, and Persuasive Viewpoints to Transform Your Marketing

Show me...

  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos

about...

  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

by...

  • Tom Spitale
  • Teri Motheral
  • Sean Welham
  • Rob Hoctor
  • Mary Abbazia
  • Mara Martin
  • John Tiburzi
  • Jane Fuller
  • impactplan
  • Ginny Ertl
  • Debby Pratt
Clear All Filters

Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    June 17, 2025

    Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors

    The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
    Article
    June 2, 2025

    Targeting That Doesn’t Just Chase the Biggest Market

    The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
    Article
    May 20, 2025

    The Smartest Segmentation You’ve Ever Done (in Half the Time)

    How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
    Article
    Trends
    May 5, 2025

    How To Get the World’s Best Futurists to Predict Your Company’s Future

    How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
    Article
    Pricing
    April 22, 2025

    How to Raise Prices When Tariffs Hit – Without Losing Customers

    When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Customer Insights
    April 7, 2025

    The Secret to Using AI in Strategy: Uncovering What Customers Truly Want

    AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...
    Article
    Customer Insights
    March 24, 2025

    How AI Helps You Spot Decision-Making Power Shifts Before Your Competitors Do

    Stakeholder Mapping to Gain a Competitive Edge Stakeholder mapping has always been a cornerstone of strategic marketing and sales planning,...
    Article
    Strategic Alignment
    March 10, 2025

    How Marketers Can Finally Escape the Execution Trap

    B2B Marketers:  Reclaim Your Strategic Thinking Time AI is revolutionizing how companies execute their strategic plans, making the process faster,...
    Article
    Competitive Strategy
    February 25, 2025

    How AI for Strategy Identifies the Perfect Analogy for Your Situation

    The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...
    Article
    Strategic Alignment
    February 10, 2025

    Never Miss Another Insight

    How To Combine AI and Your Domain Knowledge in Strategic Analysis AI is rapidly changing how businesses approach strategic planning,...
IMPACT
© Impact Planning Group. All Rights Reserved.
US: +1 (203) 722-0908
  • Privacy Notice

We take your privacy seriously. We do not sell or share your data. We do use cookies to enhance your experience with our site and to analyze the performance of our marketing efforts. If you’d like to learn more, please see our Privacy Notice.

Dismiss
Close
Close
Scroll to the bottom to agree