Podcast
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce...
Article
Looking Ahead to 2026: Why Simply Tracking Trends Is No Longer Enough
As we head into 2026, most leadership teams are doing what they should be doing: scanning the horizon for trends...
Podcast
The Year in Review: What 2025 Revealed About Strategy and Readiness
In this episode, the team looks back on 2025 through a strategic lens — not by judging predictions, but by...
Article
2025 in Review
It Wasn’t a Breakthrough Year – It Was a Readiness Year Why disciplined strategy mattered more than bold predictions. By...
Podcast
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
In this episode, the team takes a deeper look at Quibi — a massively funded, heavily hyped startup that collapsed...
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Article
The Hidden Pitfalls That Sink Even the Smartest Strategies
Why strong ideas fail — and how B2B leaders can avoid the same blind spots Some business failures are gradual....
Podcast
Why Great Companies Lose Their Way
In this episode, the team explores why some once-iconic brands end up in the “business graveyard” while others manage a...
Article
Why Great Companies Lose Their Way
How even market leaders can drift from customer reality. How to avoid the fall. It’s easy to admire the companies that...
Podcast
What to Do When You Have a Budget Surplus
In this episode, the team explores a surprisingly common year-end question: “What should I do with leftover budget?” Instead of...
Article
What to Do When You Have a Budget Surplus
How to turn year-end dollars into long-term strategic gains It’s a rare but tricky challenge: you’ve reached the end of...