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Marketing Transformation for Technology-Driven B2B Companies

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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    May 30, 2023

    Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

    Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
    Video
    May 26, 2023

    Could the Disney Plus Success Lead B2Bs to Go Direct?

    In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. They analyze why...
    Video
    May 8, 2023

    What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

    The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...
    Video
    April 20, 2023

    What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

    Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...
    Video
    April 18, 2023

    The Different “Flavors” of Marketing

    There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible for...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    March 30, 2023

    How Marketers Can Know If a Potential Trend Is Just a “Fad”

    It’s not just consumer marketers that have to track and respond to trends.  B2B product marketers and strategists face circumstances...
    Video
    March 21, 2023

    Can a Strategy Improve Your Company’s Culture?

    It’s a great question – can a great strategy change a company’s culture for the better?  The team concludes that...
    Video
    February 17, 2023

    Strategies to Proactively Manage Risk

    In the two previous episodes, Mary, Sean and Tom discussed the concepts of prioritizing and managing risk.  The debate on...
    Article
    February 15, 2023

    How To Benefit From The Brighter Side of Risk

    The definition of a risk is “a situation involving exposure to danger.”  It’s no wonder that you’ll hear so many...
    Webinar: Is SWOT Dead?
    Webinar
    January 30, 2023

    Webinar: Is SWOT Dead?

    In this webinar, we will highlight the dangers of SWOT and present an alternative approach that will set your products and services apart from competitors. 
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