Video
Strategies to Prosper in Inflationary Times
Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers...
Video
Here’s the Metrics That Will Unify Sales and Marketing Once and For All
In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always...
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How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Many marketing-designed segmentation strategies...
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How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Despite record sales, Pfizer recently announced big cuts to its sales force. The reasons relate directly to customer needs — many...
Article
What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy
There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive. Here’s what’s...
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Article
Not so fast on that inflation-driven price hike!
Why Netflix lost $54 billion in market cap in one day It’s no secret that the early days of inflationary...
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How To Scale a Platform
In this final episode of the “New Frontiers” season, the team examines strategies for scaling a platform business. Platforms require...
Article
Could Your Company Benefit from Strategic Marketing Consulting?
Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional...
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Should You Create a Platform Instead of Just Selling On Someone Else’s?
In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
Article
Can You Profit from Making Fun of Your Own Brand?
A few years ago, Domino’s aired a highly unusual campaign. It featured focus group customers absolutely trashing Domino’s pizza. People...