Skip to content
When search results are displayed, use the up and down arrows to navigate to a result
IMPACT

Marketing Transformation for Technology-Driven B2B Companies

  • Home
  • What We Do
    • Creating Market Driving Strategies
    • Building Strategic Marketing Skills
    • Customizing Planning Systems
  • Case Studies
  • Resources
  • About Us
    • As Seen On
  • Contact
Types
  • Everything
  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos
Topics
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

Resources

Impactful Insights

Articles, Research, and Persuasive Viewpoints to Transform Your Marketing

Show me...

  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos

about...

  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

by...

  • Tom Spitale
  • Teri Motheral
  • Sean Welham
  • Rob Hoctor
  • Mary Abbazia
  • Kristen Tierney
  • John Tiburzi
  • impactplan
  • Ginny Ertl
  • Debby Pratt
Clear All Filters

Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Video
    May 13, 2022

    Should You Create a Platform Instead of Just Selling On Someone Else’s?

    In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
    Article
    Branding
    May 3, 2022

    Can You Profit from Making Fun of Your Own Brand?

    A few years ago, Domino’s aired a highly unusual campaign.  It featured focus group customers absolutely trashing Domino’s pizza.  People...
    Video
    April 21, 2022

    How to Build Your Very Own B2B Platform Strategy

    In this fourth episode of the “New Frontiers” season, the team dives deep on how to build a platform strategy. ...
    Article
    Customer Insights
    April 4, 2022

    Many B2Bs Are Overshooting On The Customer Experience

    A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
    Video
    March 18, 2022

    Should You Join a B2B Platform?

    In this third episode of the “New Frontiers” season, the team analyzes whether B2B suppliers should join one of the...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Customer Insights
    March 17, 2022

    How A Customer Complaint Drove Profitable Growth

    Not everything goes according to plan.  The unexpected is to be expected.  Events will conspire to frustrate the clearest of...
    Video
    March 7, 2022

    Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    This week we dive deep into the topics of B2B industry ecosystems:  the collection of related products  and services that...
    Article
    Positioning & Value Proposition
    February 15, 2022

    Three Ways to Effectively Position Any B2B Brand

    The Forgotten Step in Developing Your Message Positioning a new brand or product seems obvious by the time you get...
    Article
    Positioning & Value Proposition
    February 9, 2022

    Did This Milk Delivery Man Teach Us A Competitive Positioning Lesson

    In the beginning… I want to take a trip down memory lane as a set-up for this short article. Of...
    Video
    February 4, 2022

    Why Knowing The Differences Between Ecosystems and Platforms Is Vital To Your B2B Organization

    In this season premier, we kick off a discussion of “New Frontiers” — the rapidly-evolving market environments that are changing...
IMPACT
© 2022 Impact Planning Group. All Rights Reserved.
US: +1 (203) 722-0908
  • Privacy Notice

We take your privacy seriously. We do not sell or share your data. We do use cookies to enhance your experience with our site and to analyze the performance of our marketing efforts. If you’d like to learn more, please see our Privacy Notice.

Dismiss
Close
Close
Scroll to the bottom to agree