Article
Are You Over-Engineering Your Insights Program?
Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
Video
How Risk Creates Opportunity for Strategic Marketers
Wars, inflation, supply chain issues, soaring interest rates, pandemics — it’s easy to look at these current risks as reasons...
Article
How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions
Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger. Like almost all companies...
Article
3 Key 2022 Stories and How We Can Leverage Them Next Year
From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
Video
3 Key 2022 Stories and How We Can Leverage Them Next Year
What can we learn from the wins and the misses of 2022? On a special episode, we at the Accidental...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Video
The Critical Role of Brand In Inflationary Times
As inflation continues at a high level, marketers who have created strong brands are reaping rewards. These powerful brands enjoy...
Video
Why Netflix Got Burned From Their Latest Price Hike
Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them. Earlier this year,...
Video
Strategies to Prosper in Inflationary Times
Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers...
Video
Here’s the Metrics That Will Unify Sales and Marketing Once and For All
In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always...
Video
How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Many marketing-designed segmentation strategies...