Video
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble’s enduring success in the face...
Article
How Barnes & Noble Succeeds in the Era of Amazon
Four Strategies for Mature Market B2Bs Facing Formidable Competition Book retailer Barnes and Noble recently announced the opening of 30...
Article
Why Strategic Storytelling Is Powerful with Customers … & Internally
The Power of Relatable Narratives Almost everyone we talk to in marketing and product management these days is interested in...
Video
Claritin’s Allergy Crusade: A Breath of Fresh Marketing
In this thought-provoking episode, the team delves into Claritin’s recent innovative ad campaign. Instead of focusing on the product, Claritin...
Video
The Different “Flavors” of Marketing Part 3
In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
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Article
The Powerful Artificial Intelligence Benefit No One Is Talking About
From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
Video
Value Amplified: AI’s Role in Supercharging Customer Offerings
For our 100th podcast, we take on one of the hottest topics in business: Artificial Intelligence (AI). There is much...
Video
The Different “Flavors” of Marketing Part 2
There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible for...
Article
Three Powerful B2B Lessons from A Recent Blockbuster Merger
Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
Video
What Can Be Learned from Tesla’s Recent Price Changes?
In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing...