Resources

Podcast

November 21, 2024

Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...

Article

November 19, 2024

Just Rethink It

Why Nike’s Challenges are a Goldmine for B2Bs Trying To Revitalize Mature Products While Nike is a consumer brand, its...

Article

October 29, 2024

What Would Cutting Your Strategic Planning Time in Half Mean?

Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...

Podcast

October 25, 2024

Breaking Free from the Annual Planning Cycle

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,...

Podcast

September 24, 2024

Leveraging AI to Transform Strategic Planning

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is...

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Podcast

September 6, 2024

Market Shaping: Strategies for Redefining Your Competitive Landscape

In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...

Article

September 3, 2024

Why Market Shaping is the Strategic Imperative You Can’t Ignore

Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...

Article

August 30, 2024

What B2B Marketers Can Learn from Political Campaign Successes and Failures

As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...

Podcast

August 16, 2024

What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the...

Article

Customer Insights

August 12, 2024

How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs

As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...

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Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

Just Rethink It

What Would Cutting Your Strategic Planning Time in Half Mean?

Breaking Free from the Annual Planning Cycle

Leveraging AI to Transform Strategic Planning

Market Shaping: Strategies for Redefining Your Competitive Landscape

Why Market Shaping is the Strategic Imperative You Can’t Ignore

What B2B Marketers Can Learn from Political Campaign Successes and Failures

What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs