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Finally Unlock the Power of Needs-Based Segmentation with AI
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
Podcast
Trends and Technologies Shaping 2024 and Beyond
The close of the year is the perfect time to reflect on the major trends and events that have shaped...
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AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
What You’ll Learn in This Episode: 3 Key Quotes: The discussion highlights how AI can revolutionize marketing efforts, but it...
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The AI Genie Is Out of the Coke Bottle
Artificial intelligence (AI) is no longer just a futuristic buzzword; it’s reshaping how companies connect with their audiences. Coca-Cola’s recent...
Podcast
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...
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Article
Just Rethink It
Why Nike’s Challenges are a Goldmine for B2Bs Trying To Revitalize Mature Products While Nike is a consumer brand, its...
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What Would Cutting Your Strategic Planning Time in Half Mean?
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
Podcast
Breaking Free from the Annual Planning Cycle
In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,...
Podcast
Leveraging AI to Transform Strategic Planning
In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is...
Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...