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These 3 Tools Will Help You Eliminate Friction in the B2B Customer Experience
If you are a B2B supplier and you can’t believe your clearly-superior product isn’t doing better, the B2C case of...
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Why Being Half Blinded Will Sabotage Your Pricing Strategy
Our pricing-focused season continues with a look at measuring customer’s perception of your offer. Ironically, analyzing the utility of your...
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Feeling Under-Appreciated? Three Steps to Brand Your Department Internally
Do you often think the following?: “Our department provides great support, services and/or information to other internal corporate functions, but...
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How to Avoid This Massive Pricing Sin Made in Business
Our new podcast season is all about pricing. And this episode looks at what can go terribly wrong when setting...
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Why Building Unique Value Props Is More Scientific Than You Think
In our season finale of art vs. science in marketing, the team tackles what may be the most important topic...
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The Fine Balance Between Risk and Reward
How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
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A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
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Are You Content to Let AI Do Your Customer Needs Segmentation?
This week in our ongoing examination of art vs. science in marketing, we discuss the powerful strategy of segmentation. When...
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Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
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Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...