Should You Lower Your Price in a Pandemic?

    The second topic in this episode (after the team discusses a segmentation dilemma) is very topical: should you raise or...

    Does Your Business Need a CDMO?

    Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...

    Is Virtual As Good As Live?

    Season 5, Episode 1: In this first episode of our video podcast, we have decided to surprise each other by...

    Are you Making Lukewarm Tea?

    The “Silent Killer” of Market Share So, you have invested sweat and money into developing a great new product and...
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    Make Your Third Move First

    Get Out of the Gate Quickly By Adding War-Gaming To Your New Product Launch Strategy Do you find that your...