Podcast
Being Good Isn’t the Same as Being Good Enough to Win
In this episode of the Hidden in Plain Sight series, Tom and Mary explore how the Ability to Win scorecard helps...
Article
Being Good Isn’t the Same as Being Good Enough to Win
Hidden in Plain Sight Series #5: Companies often know exactly what they’re good at. The bigger opportunity is discovering whether...
Podcast
Why Companies Chase the Wrong Opportunities
Many organizations spend enormous amounts of time evaluating markets, customer segments, and growth initiatives, yet surprisingly few first agree on...
Article
Why Smart Companies Chase the Wrong Opportunities
Hidden in Plain Sight Series #4: Organizations often debate which opportunity is best before agreeing on what makes an opportunity...
Podcast
Why B2B Companies Keep Serving “Lukewarm Tea”
In this third episode of our Hidden in Plain Sight series, we explore one of the most common mistakes companies make...
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Article
Why B2B Companies Keep Serving “Lukewarm Tea”
Hidden in Plain Sight Series #3: One of the biggest growth opportunities isn’t building a better product—it’s recognizing that different...
Article
Why B2B Technology Companies Talk About the Wrong Things
Hidden in Plain Sight Series #2: Customer insight is often hiding behind the technical features companies can’t stop talking about....
Podcast
How Technical Expertise Can Blind B2B Companies to Their Biggest Opportunities
Many B2B technology companies assume their greatest challenge is building better products. In this episode, Tom and Mary argue that...
Article
How Technical Expertise Blinds B2B Companies to Their Biggest Opportunities
Hidden in Plain Sight Series #1: Why some of the best growth opportunities are invisible to the organizations best equipped...
Podcast
Spirit Airlines, Scenario Planning, and the Difference Between Luck and Preparation
When Spirit Airlines abruptly shut down, competing airlines were forced to respond almost immediately. In this episode, Tom and Mary...