Article
A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
Video
Are You Content to Let AI Do Your Customer Needs Segmentation?
This week in our ongoing examination of art vs. science in marketing, we discuss the powerful strategy of segmentation. When...
Article
Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
Article
Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
Video
How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
Our “art and science of marketing” season continues — this week, art is the focus. Certain strategic processes require you...
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Article
Why Be An Expert When Being Market-Savvy Is Enough?
You don’t need an MBA to be a great strategic marketer. In fact, many of the best strategists were formally...
Article
24 Powerful Strategic Initiatives to Create Winning Marketing Plans
There are many things you could do. There are fewer things you should do. And there are only one or...
Video
How To Use Trend Science to Ignite Customer Loyalty
The theme of art and science in marketing continues with an examination of “the new rules of marketing”. Today’s 24/7...
Video
The Vietnam Card Sort
The Vietnam Card Sort is a no cost technique for uncovering business-to-business customer needs. Companies using it quickly gain customer...
Article
Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...