Skip to content
When search results are displayed, use the up and down arrows to navigate to a result
IMPACT

Marketing Transformation for Technology-Driven B2B Companies

  • Home
  • How We Can Help
    • Creating Market Driving Strategies
    • Building Strategic Marketing Skills
    • Customizing Planning Systems
  • Case Studies
  • Resources
  • About Us
    • As Seen On
  • Contact
Types
  • Everything
  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos
Topics
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

Resources

Impactful Insights

Articles, Research, and Persuasive Viewpoints to Transform Your Marketing

Show me...

  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos

about...

  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

by...

  • Tom Spitale
  • Teri Motheral
  • Sean Welham
  • Rob Hoctor
  • Mary Abbazia
  • Kristen Tierney
  • John Tiburzi
  • impactplan
  • Ginny Ertl
  • Debby Pratt
Clear All Filters

Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Article
    January 23, 2023

    Are You Over-Engineering Your Insights Program?

    Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
    Video
    January 20, 2023

    How Risk Creates Opportunity for Strategic Marketers

    Wars, inflation, supply chain issues, soaring interest rates, pandemics — it’s easy to look at these current risks as reasons...
    Article
    Competitive Strategy
    January 11, 2023

    How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions

    Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger.  Like almost all companies...
    Article
    Competitive Strategy
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
    Video
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    What can we learn from the wins and the misses of 2022? On a special episode, we at the Accidental...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Video
    December 1, 2022

    The Critical Role of Brand In Inflationary Times

    As inflation continues at a high level, marketers who have created strong brands are reaping rewards.  These powerful brands enjoy...
    Video
    September 28, 2022

    Why Netflix Got Burned From Their Latest Price Hike

    Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them.  Earlier this year,...
    Video
    September 9, 2022

    Strategies to Prosper in Inflationary Times

    Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers...
    Video
    September 9, 2022

    Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always...
    Video
    August 25, 2022

    How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy.  Many marketing-designed segmentation strategies...
IMPACT
© 2023 Impact Planning Group. All Rights Reserved.
US: +1 (203) 722-0908
  • Privacy Notice

We take your privacy seriously. We do not sell or share your data. We do use cookies to enhance your experience with our site and to analyze the performance of our marketing efforts. If you’d like to learn more, please see our Privacy Notice.

Dismiss
Close
Close
Scroll to the bottom to agree