Podcast
How to Raise Prices After a Tariff—Without Losing Your Customers
In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
Article
How to Raise Prices When Tariffs Hit – Without Losing Customers
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...
Podcast
AI and the Benefits Ladder: Getting to What Customers Really Want
In this episode, Mary, Sean, and Tom explore one of the most important and challenging aspects of strategic planning: identifying...
Article
The Secret to Using AI in Strategy: Uncovering What Customers Truly Want
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...
Podcast
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
In this episode, Mary, Tom, and Sean explore how AI is transforming stakeholder mapping, helping businesses track shifts in decision-making power...
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Article
How AI Helps You Spot Decision-Making Power Shifts Before Your Competitors Do
Stakeholder Mapping to Gain a Competitive Edge Stakeholder mapping has always been a cornerstone of strategic marketing and sales planning,...
Podcast
AI for Execution: How Marketers Can Finally Escape the Execution Trap
In this episode, Mary, Tom, and Sean break down how AI is transforming execution—the phase where AI delivers the most immediate...
Article
How Marketers Can Finally Escape the Execution Trap
B2B Marketers: Reclaim Your Strategic Thinking Time AI is revolutionizing how companies execute their strategic plans, making the process faster,...
Podcast
The Strategy Shortcut You’re Probably Overlooking
In this episode, Mary, Tom, and Sean discuss how AI helps businesses find powerful strategic analogies—often from unexpected industries. But before AI...
Article
How AI for Strategy Identifies the Perfect Analogy for Your Situation
The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...