Podcast
Using AI to Spark and Strengthen Differentiation Strategy
In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on...
Article
How to Know If Your Strategy Will Be Enough
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to...
Podcast
The Fog of AI: Lessons from the Last Digital Disruption
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose....
Article
The Fog of Technology War: What We Found When We Studied AI Hype, Past and Present
Some companies are paralyzed. Some are moving fast. But without a blueprint, even the best tech builds in the wrong...
Podcast
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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Article
Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....
Article
Targeting That Doesn’t Just Chase the Biggest Market
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
Podcast
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
Article
The Smartest Segmentation You’ve Ever Done (in Half the Time)
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...