Video
The Vietnam Card Sort
The Vietnam Card Sort is a no cost technique for uncovering business-to-business customer needs. Companies using it quickly gain customer...
Article
Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
Video
Why You Need Not Abandon Art When Interpreting Data
Our season on the art and science of marketing continues this week with a deep dive into data analysis. Many...
Video
The New Normal: Competitor Shifts
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Video
The New Normal: Segmentation Opportunities
Third in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Video
The New Normal: Changing Customer Needs
Second in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Video
The New Normal: Changing Stakeholders
First in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Article
Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
Video
Why The Science of Marketing Doesn’t Require a Lot of Data
Our new season on the art and science of marketing continues this week with a focus on science. Specifically: which...
Article
Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...