Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...
Article
Why Market Shaping is the Strategic Imperative You Can’t Ignore
Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...
Article
What B2B Marketers Can Learn from Political Campaign Successes and Failures
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
Podcast
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the...
Article
How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
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Podcast
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning...
Article
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Learn how to categorize countries into actionable archetypes for more effective and scalable global strategies. If you are the head...
Article
How AI Solves Three of B2B Marketers’ Most Pressing Problems
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
Podcast
Boost Your Business Strategy with the Magic of Predictive Tools
In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and...
Article
How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)
You may have thought this article was about Artificial Intelligence tools. It isn’t – though we are champions of AI’s...