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Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Article
    Strategic Alignment
    November 12, 2021

    Feeling Under-Appreciated? Three Steps to Brand Your Department Internally

    Do you often think the following?: “Our department provides great support, services and/or information to other internal corporate functions, but...
    Article
    Strategic Alignment
    August 17, 2021

    Why Be An Expert When Being Market-Savvy Is Enough?

    You don’t need an MBA to be a great strategic marketer. In fact, many of the best strategists were formally...
    Article
    Strategic Alignment
    July 21, 2021

    Think of Marketing as Problem Solving and You Will Win More Often

    The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
    Article
    Strategic Alignment
    June 22, 2021

    5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings

    Despite significant progress with COVID vaccinations in some parts of the world, many companies hopes for in-person meetings before late...
    Article
    Strategic Alignment
    May 26, 2021

    The Top 10 Marketing Planning Mistakes

    We’ve created a list of the top marketing planning mistakes, on a single page, with some simple advice on how...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Strategic Alignment
    May 26, 2021

    How Successful Global & Local Teams Harmonize Their Strategies

    If your company operates globally, there is an inherent tension between global and local marketers. Even under the best of...
    Article
    Strategic Alignment
    April 14, 2021

    Three Interesting Questions Your CEO Would Like You To Answer

    At the end of 2020, The Predictive Index — a company that specializes in talent optimization software, workshops, and consulting...
    Article
    Strategic Alignment
    March 5, 2021

    Study Reveals: Teams are Stupid (Sometimes)

    When you are selecting team members for a marketing project, two factors are of critical importance in predicting how they...
    Article
    Strategic Alignment
    February 1, 2021

    How Colorful Storytelling Can Boost This Year’s Marketing Plan Pitch

    Have you ever had the experience of watching a colleague glide through a plan presentation and effortlessly gain approval? It...
    Video
    Strategic Alignment
    January 22, 2021

    Can the Social Dilemma Teach Marketers Helpful Lessons?

    In this episode, we continue shining the light on the dark side of marketing by studying the “The Social Dilemma.”...
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