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Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Article
    Strategic Alignment
    March 5, 2021

    Study Reveals: Teams are Stupid (Sometimes)

    When you are selecting team members for a marketing project, two factors are of critical importance in predicting how they...
    Article
    Strategic Alignment
    February 8, 2021

    5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings

    Have your hopes for in-person meetings in 2021 faded? Many of our clients have already made the decision that live...
    Article
    Strategic Alignment
    February 1, 2021

    How Colorful Storytelling Can Boost This Year’s Marketing Plan Pitch

    Have you ever had the experience of watching a colleague glide through a plan presentation and effortlessly gain approval? It...
    Video
    Strategic Alignment
    January 22, 2021

    Can the Social Dilemma Teach Marketers Helpful Lessons?

    In this episode, we continue shining the light on the dark side of marketing by studying the “The Social Dilemma.”...
    Video
    Strategic Alignment
    December 4, 2020

    Making a Reverse ROI Argument

    This is the season finale of our deep dive into marketing return on investment (ROI). In this week’s episode, we...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Strategic Alignment
    November 24, 2020

    Want More Marketing ROI? Then Win The Internal Battles

    Turn Your Company’s Notion of Marketing Metrics On Its Side Most companies take too narrow of a view when determining...
    Whitepaper
    Strategic Alignment
    November 24, 2020

    What Planning Mistakes Do Companies Make Repeatedly?

    Recently, a business partner came to us with a request: ​could we create a list of the top marketing planning...
    Podcast
    Strategic Alignment
    November 17, 2020

    Is This Powerful ROI Methodology New to You?

    We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
    Podcast
    Strategic Alignment
    November 17, 2020

    How Can Marketers Buy More Time For ROI?

    We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
    Podcast
    Strategic Alignment
    November 17, 2020

    How Can Marketing Prove It’s Impact?

    We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
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