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How Marketers Can Finally Escape the Execution Trap
B2B Marketers: Reclaim Your Strategic Thinking Time AI is revolutionizing how companies execute their strategic plans, making the process faster,...
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Never Miss Another Insight
How To Combine AI and Your Domain Knowledge in Strategic Analysis AI is rapidly changing how businesses approach strategic planning,...
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What Would Cutting Your Strategic Planning Time in Half Mean?
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
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How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Learn how to categorize countries into actionable archetypes for more effective and scalable global strategies. If you are the head...
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Marketers should be the orchestrators of a company’s strategy, responsible for leading an organization to find the perfect intersection between...
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Feeling Under-Appreciated? Three Steps to Brand Your Department Internally
Do you often think the following?: “Our department provides great support, services and/or information to other internal corporate functions, but...
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Why Be An Expert When Being Market-Savvy Is Enough?
You don’t need an MBA to be a great strategic marketer. In fact, many of the best strategists were formally...
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Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
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5 Guaranteed Ways To Eliminate Zoom Fatigue In Planning Meetings
Despite significant progress with COVID vaccinations in some parts of the world, many companies hopes for in-person meetings before late...
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The Top 10 Marketing Planning Mistakes
We’ve created a list of the top marketing planning mistakes, on a single page, with some simple advice on how...