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Why Your Best Storytelling Should Not Mention Your Product
How leaving your product out of the narrative leads to them asking for it anyway. In our previous two articles...
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The Tools Behind Stories That Win
How to turn strategy tools into stories that are relatable, memorable, and fast to build In our last article, we...
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When B2B Storytelling Fails—and How to Fix It
The buzz around business storytelling is real—but many strategic narratives miss the mark. Here’s how to shift from fact dumps...
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The Secret to Using AI in Strategy: Uncovering What Customers Truly Want
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...
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How AI Helps You Spot Decision-Making Power Shifts Before Your Competitors Do
Stakeholder Mapping to Gain a Competitive Edge Stakeholder mapping has always been a cornerstone of strategic marketing and sales planning,...
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How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
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Why Strategic Storytelling Is Powerful with Customers … & Internally
The Power of Relatable Narratives Almost everyone we talk to in marketing and product management these days is interested in...
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Are You Over-Engineering Your Insights Program?
Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
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Many B2Bs Are Overshooting On The Customer Experience
A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
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How A Customer Complaint Drove Profitable Growth
Not everything goes according to plan. The unexpected is to be expected. Events will conspire to frustrate the clearest of...