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Are You Over-Engineering Your Insights Program?
Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
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Many B2Bs Are Overshooting On The Customer Experience
A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
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How A Customer Complaint Drove Profitable Growth
Not everything goes according to plan. The unexpected is to be expected. Events will conspire to frustrate the clearest of...
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The 7 Reasons Why Customers Buy – And Why They May Not Be Buying From You
There is no shortage of ideas and theories about the reasons why customers buy one product over another. From the...
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These 3 Tools Will Help You Eliminate Friction in the B2B Customer Experience
If you are a B2B supplier and you can’t believe your clearly-superior product isn’t doing better, the B2C case of...
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10 Insights That Could Be More Important Than Customer Needs
What If You Created Strategy Before You Conducted Market Research? It sounds crazy, right? Everyone knows that market research should...
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4 Ways To Determine If You Have a Game-Changing Insight
The holy grail of marketing is customer insight. New and exclusive information about your customer that delivers a genuine competitive...
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Customer Needs: How To Unlock What Every Competitor Will Miss
Many companies are placing more emphasis than ever on gathering data and getting closer to their customers. But their inquiries...
Video
How Customer Needs Will Change Post-Pandemic
Second in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Video
How Buyers Will Change Post-Pandemic
First in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...