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Stakeholder Mapping to Gain a Competitive Edge Stakeholder mapping has always been a cornerstone of strategic marketing and sales planning,...
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How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
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Why Strategic Storytelling Is Powerful with Customers … & Internally
The Power of Relatable Narratives Almost everyone we talk to in marketing and product management these days is interested in...
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Are You Over-Engineering Your Insights Program?
Several recent surveys have shown that many executives now consider improving the customer experience (CX) a higher priority than even...
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A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
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How A Customer Complaint Drove Profitable Growth
Not everything goes according to plan. The unexpected is to be expected. Events will conspire to frustrate the clearest of...
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The 7 Reasons Why Customers Buy – And Why They May Not Be Buying From You
There is no shortage of ideas and theories about the reasons why customers buy one product over another. From the...
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These 3 Tools Will Help You Eliminate Friction in the B2B Customer Experience
If you are a B2B supplier and you can’t believe your clearly-superior product isn’t doing better, the B2C case of...
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10 Insights That Could Be More Important Than Customer Needs
What If You Created Strategy Before You Conducted Market Research? It sounds crazy, right? Everyone knows that market research should...