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Marketing Transformation for Technology-Driven B2B Companies

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Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Article
    Customer Insights
    April 4, 2022

    Many B2Bs Are Overshooting On The Customer Experience

    A recent survey of 2000 executives about their 2022 priorities by SuperOffice showed growing momentum for a powerful trend in...
    Article
    Customer Insights
    March 17, 2022

    How A Customer Complaint Drove Profitable Growth

    Not everything goes according to plan.  The unexpected is to be expected.  Events will conspire to frustrate the clearest of...
    Article
    Customer Insights
    January 14, 2022

    The 7 Reasons Why Customers Buy – And Why They May Not Be Buying From You

    There is no shortage of ideas and theories about the reasons why customers buy one product over another. From the...
    Article
    Customer Insights
    November 30, 2021

    These 3 Tools Will Help You Eliminate Friction in the B2B Customer Experience

    If you are a B2B supplier and you can’t believe your clearly-superior product isn’t doing better, the B2C case of...
    Article
    Customer Insights
    May 11, 2021

    10 Insights That Could Be More Important Than Customer Needs

    What If You Created Strategy Before You Conducted Market Research? It sounds crazy, right? Everyone knows that market research should...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Customer Insights
    March 30, 2021

    4 Ways To Determine If You Have a Game-Changing Insight

    The holy grail of marketing is customer insight. New and exclusive information about your customer that delivers a genuine competitive...
    Article
    Customer Insights
    December 22, 2020

    Customer Needs: How To Unlock What Every Competitor Will Miss

    Many companies are placing more emphasis than ever on gathering data and getting closer to their customers. But their inquiries...
    Video
    Customer Insights
    August 17, 2020

    How Customer Needs Will Change Post-Pandemic

    Second in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
    Video
    Customer Insights
    August 17, 2020

    How Buyers Will Change Post-Pandemic

    First in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
    Podcast
    Customer Insights
    March 13, 2020

    How Can B2Bs Improve Their Customer Experience?

    The new generation of B2B buyers have high expectations for the experience of interacting with and buying from suppliers. From the front-end of the "customer journey" (e.g., researching solutions) to the back-end (e.g., buying add-on products)-- to all interactions in-between, a focus on improving experiences provides a powerful non-price reason for customers to do more business with you!
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