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Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Video
    January 20, 2023

    How Risk Creates Opportunity for Strategic Marketers

    Wars, inflation, supply chain issues, soaring interest rates, pandemics — it’s easy to look at these current risks as reasons...
    Video
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    What can we learn from the wins and the misses of 2022? On a special episode, we at the Accidental...
    Video
    December 1, 2022

    The Critical Role of Brand In Inflationary Times

    As inflation continues at a high level, marketers who have created strong brands are reaping rewards.  These powerful brands enjoy...
    Video
    September 28, 2022

    Why Netflix Got Burned From Their Latest Price Hike

    Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them.  Earlier this year,...
    Video
    September 9, 2022

    Strategies to Prosper in Inflationary Times

    Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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    Video
    September 9, 2022

    Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always...
    Video
    August 25, 2022

    How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy.  Many marketing-designed segmentation strategies...
    Video
    July 30, 2022

    How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Despite record sales, Pfizer recently announced big cuts to its sales force.  The reasons relate directly to customer needs — many...
    Video
    June 13, 2022

    How To Scale a Platform

    In this final episode of the “New Frontiers” season, the team examines strategies for scaling a platform business.  Platforms require...
    Video
    May 13, 2022

    Should You Create a Platform Instead of Just Selling On Someone Else’s?

    In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
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