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B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble’s enduring success in the face...
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Claritin’s Allergy Crusade: A Breath of Fresh Marketing
In this thought-provoking episode, the team delves into Claritin’s recent innovative ad campaign. Instead of focusing on the product, Claritin...
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The Different “Flavors” of Marketing Part 3
In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
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Value Amplified: AI’s Role in Supercharging Customer Offerings
For our 100th podcast, we take on one of the hottest topics in business: Artificial Intelligence (AI). There is much...
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The Different “Flavors” of Marketing Part 2
There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible for...
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What Can Be Learned from Tesla’s Recent Price Changes?
In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing...
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What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
In this podcast episode, Mary, Sean and Tom discuss the recent merger between the PGA Tour and LIV Tour in...
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Could the Disney Plus Success Lead B2Bs to Go Direct?
In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. They analyze why...
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What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...
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What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...