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Why Being Half Blinded Will Sabotage Your Pricing Strategy
Our pricing-focused season continues with a look at measuring customer’s perception of your offer. Ironically, analyzing the utility of your...
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How to Avoid This Massive Pricing Sin Made in Business
Our new podcast season is all about pricing. And this episode looks at what can go terribly wrong when setting...
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Why Building Unique Value Props Is More Scientific Than You Think
In our season finale of art vs. science in marketing, the team tackles what may be the most important topic...
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Are You Content to Let AI Do Your Customer Needs Segmentation?
This week in our ongoing examination of art vs. science in marketing, we discuss the powerful strategy of segmentation. When...
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How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
Our “art and science of marketing” season continues — this week, art is the focus. Certain strategic processes require you...
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How To Use Trend Science to Ignite Customer Loyalty
The theme of art and science in marketing continues with an examination of “the new rules of marketing”. Today’s 24/7...
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The Vietnam Card Sort
The Vietnam Card Sort is a no cost technique for uncovering business-to-business customer needs. Companies using it quickly gain customer...
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Why You Need Not Abandon Art When Interpreting Data
Our season on the art and science of marketing continues this week with a deep dive into data analysis. Many...
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The New Normal: Competitor Shifts
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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The New Normal: Segmentation Opportunities
Third in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...