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The Vietnam Card Sort
The Vietnam Card Sort is a no cost technique for uncovering business-to-business customer needs. Companies using it quickly gain customer...
Video
Why You Need Not Abandon Art When Interpreting Data
Our season on the art and science of marketing continues this week with a deep dive into data analysis. Many...
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The New Normal: Competitor Shifts
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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The New Normal: Segmentation Opportunities
Third in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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The New Normal: Changing Customer Needs
Second in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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The New Normal: Changing Stakeholders
First in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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Why The Science of Marketing Doesn’t Require a Lot of Data
Our new season on the art and science of marketing continues this week with a focus on science. Specifically: which...
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Art or Science? Why Marketing Is Actually Like an Oreo Cookie
Our new season tackles an often-heard question: is marketing an art or a science? We can tell you it’s a...
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How To Market and Price Effectively After You’ve Created a New Category
There are many advantages to creating a new category, but it doesn’t solve all of your marketing problems. In this...
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Hitting the Jackpot By Reaching Out to New Stakeholders
Expanding your marketing to reach a new set of stakeholders can have an effect similar to creating a new category....