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Marketing Transformation for Technology-Driven B2B Companies

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Top Topics

Strategic Alignment Competitive Strategy Differentiation Segmentation
    Video
    May 13, 2022

    Should You Create a Platform Instead of Just Selling On Someone Else’s?

    In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
    Video
    April 21, 2022

    How to Build Your Very Own B2B Platform Strategy

    In this fourth episode of the “New Frontiers” season, the team dives deep on how to build a platform strategy. ...
    Video
    March 18, 2022

    Should You Join a B2B Platform?

    In this third episode of the “New Frontiers” season, the team analyzes whether B2B suppliers should join one of the...
    Video
    March 7, 2022

    Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    This week we dive deep into the topics of B2B industry ecosystems:  the collection of related products  and services that...
    Video
    February 4, 2022

    Why Knowing The Differences Between Ecosystems and Platforms Is Vital To Your B2B Organization

    In this season premier, we kick off a discussion of “New Frontiers” — the rapidly-evolving market environments that are changing...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Video
    January 24, 2022

    When Can a B2B Price Like An Airline or a Hotel?

    In this episode, we discuss dynamic pricing.   Airlines and hotels change prices all the time based on current circumstances. ...
    Video
    January 7, 2022

    Does It Ever Make Sense to Give Away a Jet Engine for Free?

    In this episode, we discuss a wide array of pricing models.   You’ve already heard about subscription pricing, “pay per”...
    Video
    December 10, 2021

    How To Get the Salesforce to Listen To Your Pricing Guidance

    This week, we look at an executional pricing issue:  when your company goes off script and offers pricing allowances and...
    Video
    November 12, 2021

    Why Being Half Blinded Will Sabotage Your Pricing Strategy

    Our pricing-focused season continues with a look at measuring customer’s perception of your offer. Ironically, analyzing the utility of your...
    Video
    October 29, 2021

    How to Avoid This Massive Pricing Sin Made in Business

    Our new podcast season is all about pricing. And this episode looks at what can go terribly wrong when setting...
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