Podcast
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
In this episode, the team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses...
Podcast
Trends and Technologies Shaping 2024 and Beyond
The close of the year is the perfect time to reflect on the major trends and events that have shaped...
Podcast
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
What You’ll Learn in This Episode: 3 Key Quotes: The discussion highlights how AI can revolutionize marketing efforts, but it...
Podcast
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...
Podcast
Breaking Free from the Annual Planning Cycle
In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,...
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Podcast
Leveraging AI to Transform Strategic Planning
In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is...
Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...
Podcast
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the...
Podcast
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning...
Podcast
Boost Your Business Strategy with the Magic of Predictive Tools
In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and...