Podcast
AI and the Benefits Ladder: Getting to What Customers Really Want
In this episode, Mary, Sean, and Tom explore one of the most important and challenging aspects of strategic planning: identifying...
Podcast
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
In this episode, Mary, Tom, and Sean explore how AI is transforming stakeholder mapping, helping businesses track shifts in decision-making power...
Podcast
AI for Execution: How Marketers Can Finally Escape the Execution Trap
In this episode, Mary, Tom, and Sean break down how AI is transforming execution—the phase where AI delivers the most immediate...
Podcast
The Strategy Shortcut You’re Probably Overlooking
In this episode, Mary, Tom, and Sean discuss how AI helps businesses find powerful strategic analogies—often from unexpected industries. But before AI...
Podcast
AI in Strategic Analysis: Combining Technology with Expertise
In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. They explore...
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Podcast
How AI Supercharges Wargaming for Strategic Planning
In this episode, Mary, Tom, and Sean dive into the transformative impact of AI on wargaming, a critical tool for...
Podcast
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
In this episode, the team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses...
Podcast
Trends and Technologies Shaping 2024 and Beyond
The close of the year is the perfect time to reflect on the major trends and events that have shaped...
Podcast
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
What You’ll Learn in This Episode: 3 Key Quotes: The discussion highlights how AI can revolutionize marketing efforts, but it...
Podcast
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...