Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...
Podcast
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the...
Podcast
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning...
Podcast
Boost Your Business Strategy with the Magic of Predictive Tools
In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and...
Podcast
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us...
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Podcast
Is Your Business the only B2B Immune to Ozempic’s Impact?
Your Business the only B2B Immune to Ozempic’s Impact? In this episode, we delve into the far-reaching implications of Ozempic,...
Podcast
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation,...
Podcast
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking...
Podcast
Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
Podcast
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key...