Podcast
Using AI to Strengthen (and Streamline) Your Value Proposition
In this episode, the team dives into how AI enhances one of the most underutilized strategic tools in B2B: the...
Podcast
Want Better Stories? Start With Better Positioning
In this episode, the team explores how AI is transforming one of the most overlooked yet critical elements of strategy:...
Podcast
Using AI to Spark and Strengthen Differentiation Strategy
In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on...
Podcast
The Fog of AI: Lessons from the Last Digital Disruption
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose....
Podcast
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Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....
Podcast
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
Podcast
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting...
Podcast
How to Raise Prices After a Tariff—Without Losing Your Customers
In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
Podcast
AI and the Benefits Ladder: Getting to What Customers Really Want
In this episode, Mary, Sean, and Tom explore one of the most important and challenging aspects of strategic planning: identifying...