Podcast
Storytelling Tools That Win
In this episode, the team continues their deep dive into business storytelling—this time focusing on the tools that make stories powerful. Building on...
Podcast
Why Storytelling Makes or Breaks Strategy
In this episode, the team unpacks why so many business “stories” miss the mark — and how to fix them....
Podcast
AI-Powered Pricing: More Precision, Less Guesswork
In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
Podcast
Why Your Sales Team Isn’t Using Your Strategy
In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they...
Podcast
Using AI to Strengthen (and Streamline) Your Value Proposition
In this episode, the team dives into how AI enhances one of the most underutilized strategic tools in B2B: the...
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Podcast
Want Better Stories? Start With Better Positioning
In this episode, the team explores how AI is transforming one of the most overlooked yet critical elements of strategy:...
Podcast
Using AI to Spark and Strengthen Differentiation Strategy
In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on...
Podcast
The Fog of AI: Lessons from the Last Digital Disruption
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose....
Podcast
Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....