Podcast
We Think We Know How Apple Will Position Its New Foldable iPhone
Apple’s new foldable iPhone presents a fascinating positioning challenge. Competitors have offered foldable phones for years, yet the category remains...
Podcast
Stop Trying to Differentiate Your Product
Companies often assume differentiation requires inventing something new, but some of the best competitive advantages are already hiding inside the...
Podcast
Being Good Isn’t the Same as Being Good Enough to Win
In this episode of the Hidden in Plain Sight series, Tom and Mary explore how the Ability to Win scorecard helps...
Podcast
Why Companies Chase the Wrong Opportunities
Many organizations spend enormous amounts of time evaluating markets, customer segments, and growth initiatives, yet surprisingly few first agree on...
Podcast
Why B2B Companies Keep Serving “Lukewarm Tea”
In this third episode of our Hidden in Plain Sight series, we explore one of the most common mistakes companies make...
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Podcast
How Technical Expertise Can Blind B2B Companies to Their Biggest Opportunities
Many B2B technology companies assume their greatest challenge is building better products. In this episode, Tom and Mary argue that...
Podcast
Spirit Airlines, Scenario Planning, and the Difference Between Luck and Preparation
When Spirit Airlines abruptly shut down, competing airlines were forced to respond almost immediately. In this episode, Tom and Mary...
Podcast
Before You Price Your Next Innovation, Ask These Three Words
A $7 bag of Doritos might seem like an unlikely source of B2B marketing insight, but it highlights a challenge...
Podcast
When Competitors Become Partners: Rethinking How Markets Are Won
In this episode, the team explores a major strategic shift unfolding in B2B markets: companies are no longer just competing—they’re...
Podcast
Why Paramount Beat Netflix: The Strategic Power of Playing the Game Forward
In this episode, the team breaks down the surprising outcome of the Warner Bros. Discovery bidding war and why Netflix—despite...