Podcast
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce...
Podcast
The Year in Review: What 2025 Revealed About Strategy and Readiness
In this episode, the team looks back on 2025 through a strategic lens — not by judging predictions, but by...
Podcast
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
In this episode, the team takes a deeper look at Quibi — a massively funded, heavily hyped startup that collapsed...
Podcast
Why Great Companies Lose Their Way
In this episode, the team explores why some once-iconic brands end up in the “business graveyard” while others manage a...
Podcast
What to Do When You Have a Budget Surplus
In this episode, the team explores a surprisingly common year-end question: “What should I do with leftover budget?” Instead of...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Podcast
Why Your Best Storytelling Should Not Mention Your Product
In this episode, the team explores one of the hardest—but most effective—principles of business storytelling: leaving your product out of...
Podcast
Storytelling Tools That Win
In this episode, the team continues their deep dive into business storytelling—this time focusing on the tools that make stories powerful. Building on...
Podcast
Why Storytelling Makes or Breaks Strategy
In this episode, the team unpacks why so many business “stories” miss the mark — and how to fix them....
Podcast
AI-Powered Pricing: More Precision, Less Guesswork
In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
Podcast
Why Your Sales Team Isn’t Using Your Strategy
In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they...