Podcast
The Fog of AI: Lessons from the Last Digital Disruption
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose....
Podcast
Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....
Podcast
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
Podcast
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Podcast
How to Raise Prices After a Tariff—Without Losing Your Customers
In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
Podcast
AI and the Benefits Ladder: Getting to What Customers Really Want
In this episode, Mary, Sean, and Tom explore one of the most important and challenging aspects of strategic planning: identifying...
Podcast
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
In this episode, Mary, Tom, and Sean explore how AI is transforming stakeholder mapping, helping businesses track shifts in decision-making power...
Podcast
AI for Execution: How Marketers Can Finally Escape the Execution Trap
In this episode, Mary, Tom, and Sean break down how AI is transforming execution—the phase where AI delivers the most immediate...
Podcast
The Strategy Shortcut You’re Probably Overlooking
In this episode, Mary, Tom, and Sean discuss how AI helps businesses find powerful strategic analogies—often from unexpected industries. But before AI...