Podcast
The Problem Isn’t the Product—It’s the Path to Market
Male birth control may soon become a reality, with new pills and gels showing promise after decades of scientific hurdles....
Podcast
Growth Starts with Subtraction: Rationalizing Your Portfolio to Win
In this episode, the team explores why growth in B2B doesn’t always come from adding more products, brands, or acquisitions...
Podcast
What B2B Technical Leaders Can Learn from Ring’s Super Bowl Misstep
In this episode, Mary and Tom unpack the backlash surrounding Ring’s Super Bowl ad for its new “Search Party” feature...
Podcast
How AI is Rewriting the B2B Growth Funnel
Search, as most B2B marketers learned it, is no longer the center of gravity. In this episode, the team explores...
Podcast
Why Generational Labels Fail — and What Segmentation Gets Right
In this episode, Mary, Tom, and Sean are joined by special guest Ginny Ertl, a change management and leadership development expert,...
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Podcast
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce...
Podcast
The Year in Review: What 2025 Revealed About Strategy and Readiness
In this episode, the team looks back on 2025 through a strategic lens — not by judging predictions, but by...
Podcast
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
In this episode, the team takes a deeper look at Quibi — a massively funded, heavily hyped startup that collapsed...
Podcast
Why Great Companies Lose Their Way
In this episode, the team explores why some once-iconic brands end up in the “business graveyard” while others manage a...
Podcast
What to Do When You Have a Budget Surplus
In this episode, the team explores a surprisingly common year-end question: “What should I do with leftover budget?” Instead of...