Has your product reached a maturity stage where differentiation seems impossible? Our proven approach breathes new life into mature products, ensuring they stand out in crowded markets.

We have developed a massive toolkit that helps marketers and product managers explore every possible angle to differentiate their product. This includes unique stakeholder strategies, innovative segmentation, targeting and positioning strategies, as well as creative pricing strategies and business models.

How We Are Different:  We are so confident in our ability to breath new life into mature products that we guarantee you will find at least 3 new strategies for your product or service in a 2-day workshop or 2-week consulting engagement. We use  innovative differentiation techniques and strategic insights, helping you reposition and market your existing portfolio for renewed market impact and sustained success.

Training for Product Revitalization

In our mature product revitalization training, we equip your team with the latest techniques and strategies to rejuvenate your product in just 2 days. We promise to deliver at least three novel strategies tailored to your products or services through our intensive two-day workshops.

Want to discuss a workshop for your team?

Fresh Strategies for Mature Products

Our consulting services help you find new ways to differentiate and position your mature products. We provide the insights and strategies needed to rejuvenate your offerings.

We apply the same tools to your problems that we teach in our workshops, while leveraging our decades of experience across scores of industries and every possible market circumstance.  Our commitment is to provide no less than three innovative strategies for your products or services, ensuring impactful results through our detailed two-week consulting program.

Schedule a free initial consultation!

Systems for Continuous Improvement

We customize a set of tools that are most relevant to your products and industry, designing systems that help you continuously assess and refine your product positioning.  This systematic discipline can be utilized across your entire product portfolio, helping you to ensure sustained market relevance and success. 

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I was impressed with the amount of insights & what we were able to accomplish in a very short period. Impact’s tools and approach helped us quickly gain greater alignment and collaboration, not only within our teams…but across the teams.
Amy Inabinet
Assistant Vice President, Marketing, CareCredit, Synchrony Financial, formerly GE Capitol
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This is one of the best strategic planning processes! Impact’s tools and coaching helps teams gain new insights, build exceptional plans…and save loads of time!
Christine Grogan
Vice President Americas, KCI/Acelity (former), Founder BRAVE Coalition