Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
Behavioral segmentation divides customers according to their behavior patterns when they interact with a company. If you’ve segmented your business-to-business...
A Three-Part Recipe to Save Your Job, Your Brand, Your Business “Unprecedented.” “Hellacious” “Apocalyptic.” Thesaurus.com asked its fans to describe...
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Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
This new season covers trends that businesses need to know about and have a plan for. This episode discusses how new decision-makers are gaining power in every industry. Is now the time for re-tooling your sales force to effectively call on economic buyers and executives? Should you start promoting to end-users in your market, when you never have before? This discussion will help you decide!
Inertia and habit are the enemies of customer-centricity in business. In most industries, market dynamics often change long before companies adjust their strategies. Learn about a company that discovered they were focusing on the wrong stakeholder -- and how they changed their strategy in the nick of time. Mary, Sean and Tom discuss how you can save yourself the angst and morph your strategy before losing share!
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