Article
The Smartest Segmentation You’ve Ever Done (in Half the Time)
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
Article
Finally Unlock the Power of Needs-Based Segmentation with AI
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
Article
How to Make Your Behavioral Segmentation Significantly More Powerful
Behavioral segmentation divides customers according to their behavior patterns when they interact with a company. If you’ve segmented your business-to-business...
Article
How To Save Over $100,000 On A Segmentation Study
This Advice Will Make a World-Class Segmentation Approach Affordable To Any Size Company Are you one of those marketing professionals...
Article
How To Reclaim Market Share By Exercising Your Segmentation Muscle
Exercise Your Segmentation Muscles Muscles in our body atrophy when we don’t exercise them. The same can be said about...
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Article
How a Little Blue Pill Can Help Your Business Confidence
A Three-Part Recipe to Save Your Job, Your Brand, Your Business “Unprecedented.” “Hellacious” “Apocalyptic.” Thesaurus.com asked its fans to describe...
Video
Lukewarm Tea 1 Minute Summary
Watch the video below for a 1-minute summary of the post. Click here to view the entire article: Are You...
Article
Are you Making Lukewarm Tea?
The “Silent Killer” of Market Share So, you have invested sweat and money into developing a great new product and...
Video
How Segmentation Can Help You Thrive Post-Pandemic
Third in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Podcast
Unprecedented Diffusion of Decision-Making Power
This new season covers trends that businesses need to know about and have a plan for. This episode discusses how new decision-makers are gaining power in every industry. Is now the time for re-tooling your sales force to effectively call on economic buyers and executives? Should you start promoting to end-users in your market, when you never have before? This discussion will help you decide!