Skip to content
When search results are displayed, use the up and down arrows to navigate to a result
IMPACT

Transform Your Marketing Team into Strategic Leaders

  • Home
  • How We Can Help
    • Ensure Successful Product Launches
    • Elevate Your Marketing Team
    • Revitalize Mature Products
  • Case Studies
  • Resources
  • Testimonials
  • Scout™ AI
  • About Us
  • Contact
Types
  • Everything
  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos
Topics
  • AI
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

Resources

Impactful Insights

Articles, Research, and Persuasive Viewpoints to Transform Your Marketing

Show me...

  • Articles
  • Whitepapers
  • Webinars
  • Podcasts
  • Videos

about...

  • AI
  • Branding
  • Competitive Strategy
  • Customer Insights
  • Differentiation
  • Positioning & Value Proposition
  • Pricing
  • Segmentation
  • Strategic Alignment
  • Trends

by...

  • Tom Spitale
  • Teri Motheral
  • Sean Welham
  • Rob Hoctor
  • Mary Abbazia
  • Mara Martin
  • John Tiburzi
  • Jane Fuller
  • impactplan
  • Ginny Ertl
  • Debby Pratt
Clear All Filters

Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    Segmentation
    August 4, 2026

    Why B2B Companies Keep Serving “Lukewarm Tea”

    Hidden in Plain Sight Series #3: One of the biggest growth opportunities isn’t building a better product—it’s recognizing that different...
    Article
    Segmentation
    January 21, 2026

    Why Generational Labels Fail and What That Teaches Marketers About Segmentation

    Every few months, a headline makes the rounds asking some version of the same question: For marketers, this pattern should...
    Article
    Segmentation
    May 20, 2025

    The Smartest Segmentation You’ve Ever Done (in Half the Time)

    How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
    Article
    Segmentation
    January 14, 2025

    Finally Unlock the Power of Needs-Based Segmentation with AI

    Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
    Article
    Segmentation
    April 26, 2021

    How to Make Your Behavioral Segmentation Significantly More Powerful

    Behavioral segmentation divides customers according to their behavior patterns when they interact with a company. If you’ve segmented your business-to-business...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Segmentation
    January 14, 2021

    How To Save Over $100,000 On A Segmentation Study

    This Advice Will Make a World-Class Segmentation Approach Affordable To Any Size Company Are you one of those marketing professionals...
    Article
    Segmentation
    December 8, 2020

    How To Reclaim Market Share By Exercising Your Segmentation Muscle

    Exercise Your Segmentation Muscles Muscles in our body atrophy when we don’t exercise them. The same can be said about...
    Article
    Segmentation
    December 1, 2020

    How a Little Blue Pill Can Help Your Business Confidence

    A Three-Part Recipe to Save Your Job, Your Brand, Your Business “Unprecedented.” “Hellacious” “Apocalyptic.” Thesaurus.com asked its fans to describe...
    Video
    Segmentation
    September 23, 2020

    Lukewarm Tea 1 Minute Summary

    Watch the video below for a 1-minute summary of the post. Click here to view the entire article: Are You...
    Article
    Segmentation
    September 15, 2020

    Are you Making Lukewarm Tea?

    The “Silent Killer” of Market Share So, you have invested sweat and money into developing a great new product and...
IMPACT
© Impact Planning Group. All Rights Reserved.
US: +1 (203) 722-0908
  • Privacy Notice

We take your privacy seriously. We do not sell or share your data. We do use cookies to enhance your experience with our site and to analyze the performance of our marketing efforts. If you’d like to learn more, please see our Privacy Notice.

Dismiss
Close
Close
Scroll to the bottom to agree