Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.
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Why BtoB Marketers Must Learn to Create and Curate Content Content Marketing – the creation and sharing of media and...
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