If you are wondering if your company has too many brands–you probably do! It’s extremely difficult to part with and consolidate brands . They come with often-emotional legacies that make these decisions difficult.

But this work must be done for one very important reason: too many brands are diluting your ability to own a few meaningful and relevant positions in the minds of your customers! In this webinar, you will learn three important things:

  • How to determine if you have too many brands
  • Approaches for brand consolidation that make sense
  • How to reduce and rationalize brands in a way that limits disruption to your business, employees and customers

We hope you enjoy this content, and believe you will find that the 22-minute investment of your time will yield insights that drastically improve your company’s investments in branding.

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