Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiating their products and services in as little as 2 days. His goal is to help elevate the role of marketers in the modern organization to be the “orchestrators of company strategy.”

Prior to his consulting career, Tom held a variety of marketing, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan, spiritualist and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketer.

Recent Articles by Tom

The Vietnam Card Sort

The Vietnam Card Sort is a no cost technique for uncovering business-to-business customer needs. Companies using it quickly gain customer...

The New Normal: Competitor Shifts

Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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