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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    Differentiation
    July 16, 2024

    How AI Solves Three of B2B Marketers’ Most Pressing Problems

    In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
    Podcast
    Competitive Strategy
    February 22, 2024

    Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads

    In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
    Article
    Differentiation
    January 5, 2024

    Three Ways Marketers Can Help Sales Improve Their Storytelling

    The best salespeople are good at many things, especially storytelling.  They understand the environment they are in, the audience they...
    Article
    Differentiation
    November 14, 2023

    How Barnes & Noble Succeeds in the Era of Amazon

    Four Strategies for Mature Market B2Bs Facing Formidable Competition Book retailer Barnes and Noble recently announced the opening of 30...
    Article
    Differentiation
    August 21, 2023

    The Powerful Artificial Intelligence Benefit No One Is Talking About

    From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Differentiation
    June 15, 2023

    Exploring Risk: Unlocking Opportunities in an Ever-Changing Business World

    This article delves into the concept of risk as a catalyst for change and a source of untapped opportunities in...
    Article
    Differentiation
    January 26, 2022

    How a Smaller Company Stole the Super Bowl One Year

    Several years ago, Volvo “stole” the Super Bowl ad wars with an innovative social media strategy.   What can you...
    Article
    Differentiation
    August 6, 2021

    24 Powerful Strategic Initiatives to Create Winning Marketing Plans

    There are many things you could do. There are fewer things you should do. And there are only one or...
    Article
    Differentiation
    June 11, 2021

    How To Get Customers To Appreciate Your Unique Value More

    Differentiate or die is the battle cry. Yet, despite best efforts, many marketers struggle to achieve meaningful differentiation in their...
    Article
    Differentiation
    February 16, 2021

    The One Number You Need To Accelerate Your B2B Business Growth Now

    How does your B2B organization measure the uniqueness of your products and services as compared to your competitors? Waiting for...
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