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How AI Solves Three of B2B Marketers’ Most Pressing Problems
In the fast-paced world of B2B marketing, time and innovation are often in short supply. Marketing executives frequently find themselves...
Podcast
Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
Article
Three Ways Marketers Can Help Sales Improve Their Storytelling
The best salespeople are good at many things, especially storytelling. They understand the environment they are in, the audience they...
Article
How Barnes & Noble Succeeds in the Era of Amazon
Four Strategies for Mature Market B2Bs Facing Formidable Competition Book retailer Barnes and Noble recently announced the opening of 30...
Article
The Powerful Artificial Intelligence Benefit No One Is Talking About
From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
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Article
Exploring Risk: Unlocking Opportunities in an Ever-Changing Business World
This article delves into the concept of risk as a catalyst for change and a source of untapped opportunities in...
Article
How a Smaller Company Stole the Super Bowl One Year
Several years ago, Volvo “stole” the Super Bowl ad wars with an innovative social media strategy. What can you...
Article
24 Powerful Strategic Initiatives to Create Winning Marketing Plans
There are many things you could do. There are fewer things you should do. And there are only one or...
Article
How To Get Customers To Appreciate Your Unique Value More
Differentiate or die is the battle cry. Yet, despite best efforts, many marketers struggle to achieve meaningful differentiation in their...
Article
The One Number You Need To Accelerate Your B2B Business Growth Now
How does your B2B organization measure the uniqueness of your products and services as compared to your competitors? Waiting for...