Article
How a Smaller Company Stole the Super Bowl One Year
Several years ago, Volvo “stole” the Super Bowl ad wars with an innovative social media strategy. What can you...
Article
24 Powerful Strategic Initiatives to Create Winning Marketing Plans
There are many things you could do. There are fewer things you should do. And there are only one or...
Article
How To Get Customers To Appreciate Your Unique Value More
Differentiate or die is the battle cry. Yet, despite best efforts, many marketers struggle to achieve meaningful differentiation in their...
Article
The One Number You Need To Accelerate Your B2B Business Growth Now
How does your B2B organization measure the uniqueness of your products and services as compared to your competitors? Waiting for...
Video
What Can You Learn From a Business That Promotes Wanton Infidelity?
In season 7, we are shining some light on “the dark side of marketing.” It’s no secret that some questionable...
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Whitepaper
What Planning Mistakes Do Companies Make Repeatedly?
Recently, a business partner came to us with a request: could we create a list of the top marketing planning...
Podcast
The Case of the Divergent Paths
The last episode of Season 3 unpacks the interesting cases of Lexus and the Volkswagen Phaeton. These two brands -- one a colossal success and the other a notorious failure -- show how two companies attempting to do the same thing took divergent paths. See the specific strategic planning moves that led to Lexus' legendary success, and how Phaeton did the exact opposite -- to it's immediate and lasting detriment.
Podcast
The Cold Case of the Cool Takeover
One of the most underrated and over-performing businesses in the world is in the refrigeration business in China. You may have not heard of them, but there are some important, counter-intuitive secrets to their success. These include extreme dedication to customer-centricity (demonstrated over decades) and an ability to anticipate customer needs. Listen in as the team unlocks this company's success secrets.
Podcast
The Case of the One-Way Mirror
This season's focus is modern case studies -- successes and failures -- that B2B companies can learn from. This episode examines the recent struggles of Kraft/Heinz -- how did they miss some key trends that have resulted in a significant drop in sales, profits and stock value? The team looks at why incumbents fail to act on big changes, and provides advice for how big companies can be more nimble and avoid Kraft/Heinz fate!
Podcast
Is SWOT Killing Your Business?
Our second season will expose popular marketing myths hampering business growth. In this episode, the team talks about SWOT analysis -- and how this often-used and seemingly useful business planning tool can lead a business to invest in exactly the wrong things!!!