Podcast

    The Case of the Divergent Paths

    The last episode of Season 3 unpacks the interesting cases of Lexus and the Volkswagen Phaeton. These two brands -- one a colossal success and the other a notorious failure -- show how two companies attempting to do the same thing took divergent paths. See the specific strategic planning moves that led to Lexus' legendary success, and how Phaeton did the exact opposite -- to it's immediate and lasting detriment.
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    Podcast

    The Cold Case of the Cool Takeover

    One of the most underrated and over-performing businesses in the world is in the refrigeration business in China. You may have not heard of them, but there are some important, counter-intuitive secrets to their success. These include extreme dedication to customer-centricity (demonstrated over decades) and an ability to anticipate customer needs. Listen in as the team unlocks this company's success secrets.
    Podcast

    The Case of the One-Way Mirror

    This season's focus is modern case studies -- successes and failures -- that B2B companies can learn from. This episode examines the recent struggles of Kraft/Heinz -- how did they miss some key trends that have resulted in a significant drop in sales, profits and stock value? The team looks at why incumbents fail to act on big changes, and provides advice for how big companies can be more nimble and avoid Kraft/Heinz fate!
    Podcast

    Is SWOT Killing Your Business?

    Our second season will expose popular marketing myths hampering business growth. In this episode, the team talks about SWOT analysis -- and how this often-used and seemingly useful business planning tool can lead a business to invest in exactly the wrong things!!!
    Podcast

    Differentiate and Thrive!

    The answer to the question "is your product unique and relevant" predicts success more than any other. Listen in as Sean, Mary and Tom talk about the levers marketers can pull to differentiate all kinds of products and services -- even those thought to be commodities.
    Podcast

    Measuring Your Uniqueness

    Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.