In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads. 

In this episode, you will learn:

  • The power of consistency in branding demonstrated by State Farm.
  • Navigating success and pivoting strategically as demonstrated by Pfizer
  • The strategy of preemption and narrative expansion from Dove

Here are some quotes from the team’s discussion:

  1. “… some of the greatest taglines of all time were jettisoned too soon. “
  2. “(Pfizer needed) to show people that … they are on to the next big thing.”
  3. “Preemption is a strategy where (competitors seem) like they’re copying you.”

We hope you enjoy the discussion and gain some helpful insights.