Mary Abbazia is Managing Director of Impact Planning Group and Co-Author of The Accidental Marketer. She is known for her ability to infuse enthusiasm for the discipline of marketing. She is a strategic marketer who helps Fortune 1000 clients (such as GE, Pfizer, and Marriott) grow their business by developing marketing skills and dynamic market strategies. She also teaches marketing to executives at Columbia University and at the California Institute of Technology.

Mary is originally from California where she started her career at Intel, and later joined The BASES Group, as a Vice President forecasting new products & services. Over the past 25 years, her vision to galvanize professionals has resulted in successful marketing strategies across a variety of sectors and markets. She is a renowned speaker, an executive educator, and a business coach. Her practical approach and proven frameworks enable clients to transform their business challenges into innovative marketing strategies.

Mary earned a Bachelor of Science in managerial economics from the University of California at Davis and received an MBA from Golden Gate University in San Francisco, CA. She loves to travel and explore different cultures. Mary now resides in Connecticut with her husband and two children.  (Click on the picture to see her speaker reel).

Recent Articles by Mary
Podcast

How Can Marketers Buy More Time For ROI?

We continue with our season devoted to a topic on most marketer’s minds: return on investment (ROI). Marketers are facing...
Podcast

How Can Marketing Prove It’s Impact?

We are spending an entire podcast season on a topic marketers struggle with all of the time: return on investment...
Podcast

How To Save Marketing From Budget Cuts

We start a full season of podcasts on the topic of Marketing Return on Investment (ROI). For a number of...
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