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Artificial intelligence (AI) is no longer just a futuristic buzzword; it’s reshaping how companies connect with their audiences. Coca-Cola’s recent...
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Can These Three Strategic Tools Help Your Team Predict Your Company’s Future?
Many marketing leaders are working hard to elevate their team’s role in developing company strategy. It’s an unfortunate fact that...
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Is Your Business the only B2B Immune to Ozempic’s Impact?
A couple of weeks ago, Mary wrote in our weekly trend post on LinkedIn about The Ozempic weight loss miracle. ...
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How Marketers Can Know If a Potential Trend Is Just a “Fad”
It’s not just consumer marketers that have to track and respond to trends. B2B product marketers and strategists face circumstances...
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The Fine Balance Between Risk and Reward
How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
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Do You Need a CDMO?
The Pandemic Will Open the Door to Dangerous New Competitors In the 2012 HBR article, Surviving Disruption, Clayton Christensen and Maxwell...
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Do You Really Need a Chief Digital Officer?
A few months back, writer Stephanie Overby said “…Gartner predicted that the chief digital officer (CDO) would be the most...
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Does Your Business Need a CDMO?
Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...