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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    Trends
    May 5, 2025

    How To Get the World’s Best Futurists to Predict Your Company’s Future

    How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
    Article
    Trends
    December 12, 2024

    The AI Genie Is Out of the Coke Bottle

    Artificial intelligence (AI) is no longer just a futuristic buzzword; it’s reshaping how companies connect with their audiences. Coca-Cola’s recent...
    Article
    Trends
    May 22, 2024

    Can These Three Strategic Tools Help Your Team Predict Your Company’s Future?

    Many marketing leaders are working hard to elevate their team’s role in developing company strategy.  It’s an unfortunate fact that...
    Article
    Trends
    April 30, 2024

    Is Your Business the only B2B Immune to Ozempic’s Impact?

    A couple of weeks ago, Mary wrote in our weekly trend post on LinkedIn about The Ozempic weight loss miracle.  ...
    Article
    Trends
    March 30, 2023

    How Marketers Can Know If a Potential Trend Is Just a “Fad”

    It’s not just consumer marketers that have to track and respond to trends.  B2B product marketers and strategists face circumstances...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Trends
    September 29, 2021

    The Fine Balance Between Risk and Reward

    How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
    Article
    Trends
    October 28, 2020

    Do You Need a CDMO?

    The Pandemic Will Open the Door to Dangerous New Competitors In the 2012 HBR article, Surviving Disruption, Clayton Christensen and Maxwell...
    Article
    Trends
    October 20, 2020

    Do You Really Need a Chief Digital Officer?

    A few months back, writer Stephanie Overby said “…Gartner predicted that the chief digital officer (CDO) would be the most...
    Video
    Trends
    September 17, 2020

    Does Your Business Need a CDMO?

    Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...
    Video
    Trends
    September 17, 2020

    Is Virtual As Good As Live?

    Season 5, Episode 1: In this first episode of our video podcast, we have decided to surprise each other by...
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