Article
Can These Three Strategic Tools Help Your Team Predict Your Company’s Future?
Many marketing leaders are working hard to elevate their team’s role in developing company strategy. It’s an unfortunate fact that...
Article
Is Your Business the only B2B Immune to Ozempic’s Impact?
A couple of weeks ago, Mary wrote in our weekly trend post on LinkedIn about The Ozempic weight loss miracle. ...
Article
How Marketers Can Know If a Potential Trend Is Just a “Fad”
It’s not just consumer marketers that have to track and respond to trends. B2B product marketers and strategists face circumstances...
Article
The Fine Balance Between Risk and Reward
How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
Article
Do You Need a CDMO?
The Pandemic Will Open the Door to Dangerous New Competitors In the 2012 HBR article, Surviving Disruption, Clayton Christensen and Maxwell...
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Article
Do You Really Need a Chief Digital Officer?
A few months back, writer Stephanie Overby said “…Gartner predicted that the chief digital officer (CDO) would be the most...
Video
Does Your Business Need a CDMO?
Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...
Video
Is Virtual As Good As Live?
Season 5, Episode 1: In this first episode of our video podcast, we have decided to surprise each other by...
Webinar
Make Sure Good Ideas Don’t Die In Your Company
Innovation in B2B companies is not just about being creative. Many great ideas in your company are not acted on...
Podcast
Trends That Shaped the Last Decade
Sean wrote an article on Linkedin regarding 10 trends that shaped the decade. It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business!