Article

    Do You Need a CDMO?

    The Pandemic Will Open the Door to Dangerous New Competitors In the 2012 HBR article, Surviving Disruption, Clayton Christensen and Maxwell...
    Article

    Do You Really Need a Chief Digital Officer?

    A few months back, writer Stephanie Overby said “…Gartner predicted that the chief digital officer (CDO) would be the most...
    Podcast

    Should You Lower Your Price in a Pandemic?

    The second topic in this episode (after the team discusses a segmentation dilemma) is very topical: should you raise or...
    Video

    Does Your Business Need a CDMO?

    Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...
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    Video

    Is Virtual As Good As Live?

    Season 5, Episode 1: In this first episode of our video podcast, we have decided to surprise each other by...
    Podcast

    Trends That Shaped the Last Decade

    Sean wrote an article on Linkedin regarding 10 trends that shaped the decade. It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business!
    Podcast

    The Impact of Coronavirus on B2Bs

    This special edition podcast was recorded on April 14, 2020 and focuses specifically on how to plan for the uncertain future spawned by COVID-19. The team puts this event into historical focus, discusses implications, and generally aims to help B2Bs be proactive in jump-starting their post-pandemic planning processes.
    Podcast

    The Case of the Dubious Management Fad (NPS)

    Most marketers are familiar with Net Promoter Score (NPS) -- a metric to measure the strength of your relationships with customers. The Wall Street Journal wrote that some companies are reporting changes to NPS on quarterly analyst calls -- and called NPS a "Dubious Management Fad." You probably have an opinion on NPS -- listen in as we discuss plusses and minuses of NPS, particularly in a B2B context.