Article
The Fine Balance Between Risk and Reward
How to manage strategic risk Following a full-blown crisis people, naturally, take steps to avoid a recurrence. “Those who cannot...
Article
Do You Need a CDMO?
The Pandemic Will Open the Door to Dangerous New Competitors In the 2012 HBR article, Surviving Disruption, Clayton Christensen and Maxwell...
Article
Do You Really Need a Chief Digital Officer?
A few months back, writer Stephanie Overby said “…Gartner predicted that the chief digital officer (CDO) would be the most...
Video
Does Your Business Need a CDMO?
Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of...
Video
Is Virtual As Good As Live?
Season 5, Episode 1: In this first episode of our video podcast, we have decided to surprise each other by...
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Webinar
Make Sure Good Ideas Don’t Die In Your Company
Innovation in B2B companies is not just about being creative. Many great ideas in your company are not acted on...
Podcast
Trends That Shaped the Last Decade
Sean wrote an article on Linkedin regarding 10 trends that shaped the decade. It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business!
Podcast
The Impact of Coronavirus on B2Bs
This special edition podcast was recorded on April 14, 2020 and focuses specifically on how to plan for the uncertain future spawned by COVID-19. The team puts this event into historical focus, discusses implications, and generally aims to help B2Bs be proactive in jump-starting their post-pandemic planning processes.
Podcast
The Case of the Dubious Management Fad (NPS)
Most marketers are familiar with Net Promoter Score (NPS) -- a metric to measure the strength of your relationships with customers. The Wall Street Journal wrote that some companies are reporting changes to NPS on quarterly analyst calls -- and called NPS a "Dubious Management Fad." You probably have an opinion on NPS -- listen in as we discuss plusses and minuses of NPS, particularly in a B2B context.
Podcast
The Case of the Educated Gamble
This weeks focus is on Netflix, a company that has continually been ahead of huge technological shifts. What kinds of practices does Netflix have -- as well as other companies who have successfully re-invented themselves? How do they know which trends to ignore, and which ones require massive shifts internal change? The group discusses the specific disciplines required to successfully respond to trends.