Article
Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
Article
Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...
Article
3 Instructive Reasons Why Your New Product May Be Underperforming
You invest enormous energy, resources — even the business equivalent of love — into launching a new product. All too...
Article
Is SWOT Dead?
Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once...
Video
3 Potent Lessons Learned From a Public Health Tragedy
We continue analyzing the dark side of marketing by studying the Opioid Crisis of the 1990’s and 2010’s. Ethical marketers...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Article
The Two Best Lessons Found On The Dark Side of Marketing
Marketing is like a baseball bat. A baseball bat is primarily used for enjoyment and recreation. It is an aid...
Podcast
Is Virtual As Good As Live?
This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this...
Article
Is It Ever Practical to Be Insensitive To Customer Needs?
On the face of it, there’s little to recommend about the role of Chief Marketing Officer (CMO). Sure, it has...
Article
Make Your Third Move First
Get Out of the Gate Quickly By Adding War-Gaming To Your New Product Launch Strategy Do you find that your...
Video
Competitive Strategy Shifts To Thrive Post-Pandemic
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...