Article
Three Powerful B2B Lessons from A Recent Blockbuster Merger
Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
Article
Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?
Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
Article
How To Benefit From The Brighter Side of Risk
The definition of a risk is “a situation involving exposure to danger.” It’s no wonder that you’ll hear so many...
Article
How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions
Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger. Like almost all companies...
Article
3 Key 2022 Stories and How We Can Leverage Them Next Year
From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Article
What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy
There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive. Here’s what’s...
Article
A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
Article
Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
Article
Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
Article
Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...