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Top Topics

Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    Competitive Strategy
    July 11, 2023

    Three Powerful B2B Lessons from A Recent Blockbuster Merger

    Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
    Article
    Competitive Strategy
    May 30, 2023

    Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

    Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
    Article
    Competitive Strategy
    February 15, 2023

    How To Benefit From The Brighter Side of Risk

    The definition of a risk is “a situation involving exposure to danger.”  It’s no wonder that you’ll hear so many...
    Article
    Competitive Strategy
    January 11, 2023

    How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions

    Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger.  Like almost all companies...
    Article
    Competitive Strategy
    December 12, 2022

    3 Key 2022 Stories and How We Can Leverage Them Next Year

    From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Competitive Strategy
    July 30, 2022

    What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy

    There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive.  Here’s what’s...
    Article
    Competitive Strategy
    September 17, 2021

    A Way To Use Porter’s Five Forces To Attract Executive Attention

    Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
    Article
    Competitive Strategy
    September 3, 2021

    Why Being First Isn’t Always the Smartest Competitive Move

    In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
    Article
    Competitive Strategy
    August 27, 2021

    Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down

    Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
    Article
    Competitive Strategy
    July 7, 2021

    Can Competitors Get More Done if They Team Up?

    In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
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