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Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Article
    Competitive Strategy
    February 25, 2025

    How AI for Strategy Identifies the Perfect Analogy for Your Situation

    The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...
    Article
    Competitive Strategy
    January 24, 2025

    Supercharge Your Strategic Planning: How AI Revolutionizes Wargaming

    Strategic planning is fraught with challenges, especially when high-stakes decisions are on the line. This is where wargaming shines. By...
    Article
    Competitive Strategy
    June 5, 2024

    How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)

    You may have thought this article was about Artificial Intelligence tools.  It isn’t – though we are champions of AI’s...
    Article
    Competitive Strategy
    March 5, 2024

    Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

    For marketers, being an effective meeting facilitator is a crucial skill.  It demonstrates leadership, garners full input to a strategy,...
    Podcast
    Competitive Strategy
    February 22, 2024

    Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads

    In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
    Click for instant access to our stakeholder mapping tool
    Article
    Competitive Strategy
    February 16, 2024

    How B2B Marketers Can Benefit from This Year’s Best Super Bowl Ads

    Super Bowl ads are a battleground for consumer product advertisers vying for audience attention. But B2B marketers can gain valuable...
    Article
    Competitive Strategy
    February 5, 2024

    Influencing with Impact: How to Secure Buy-In for Every Strategy

    My colleague Mary Abbazia has a saying when discussing who should be invited to a plan development meeting.  “Invite anyone...
    Article
    Competitive Strategy
    November 29, 2023

    What B2Bs Can Learn From 2023’s Top Marketing Stories

    Prescriptive B2B Advice from Disney+, Taylor Swift and Barnes & Noble Don’t look now, but it’s December — the time of...
    Article
    Competitive Strategy
    July 11, 2023

    Three Powerful B2B Lessons from A Recent Blockbuster Merger

    Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
    Article
    Competitive Strategy
    May 30, 2023

    Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?

    Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
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