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Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
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Targeting That Doesn’t Just Chase the Biggest Market
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
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How AI for Strategy Identifies the Perfect Analogy for Your Situation
The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...
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Supercharge Your Strategic Planning: How AI Revolutionizes Wargaming
Strategic planning is fraught with challenges, especially when high-stakes decisions are on the line. This is where wargaming shines. By...
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How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)
You may have thought this article was about Artificial Intelligence tools. It isn’t – though we are champions of AI’s...
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
For marketers, being an effective meeting facilitator is a crucial skill. It demonstrates leadership, garners full input to a strategy,...
Podcast
Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
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How B2B Marketers Can Benefit from This Year’s Best Super Bowl Ads
Super Bowl ads are a battleground for consumer product advertisers vying for audience attention. But B2B marketers can gain valuable...
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Influencing with Impact: How to Secure Buy-In for Every Strategy
My colleague Mary Abbazia has a saying when discussing who should be invited to a plan development meeting. “Invite anyone...
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What B2Bs Can Learn From 2023’s Top Marketing Stories
Prescriptive B2B Advice from Disney+, Taylor Swift and Barnes & Noble Don’t look now, but it’s December — the time of...