Should You Lower Your Price in a Pandemic?

    The second topic in this episode (after the team discusses a segmentation dilemma) is very topical: should you raise or...

    Make Your Third Move First

    Get Out of the Gate Quickly By Adding War-Gaming To Your New Product Launch Strategy Do you find that your...

    How Buyers Will Change Post-Pandemic

    First in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
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    How B2Bs Can Personalize Like a B2C Company

    Many of us have experienced personalization in our relationships with consumer products and services providers. But can B2Bs personalize their offers and communications? The answer is YES. New technologies are enabling B2Bs to deliver increasingly more customized messages and offers. The team uncovers some of the keys to success in using personalization to drive higher margins and customer loyalty.

    The Case of the Educated Gamble

    This weeks focus is on Netflix, a company that has continually been ahead of huge technological shifts. What kinds of practices does Netflix have -- as well as other companies who have successfully re-invented themselves? How do they know which trends to ignore, and which ones require massive shifts internal change? The group discusses the specific disciplines required to successfully respond to trends.

    The Little Blue Pill That Could

    Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team highlights what any business that faces low-priced competition can learn from Viagra's continued success.

    The Cold Case of the Cool Takeover

    One of the most underrated and over-performing businesses in the world is in the refrigeration business in China. You may have not heard of them, but there are some important, counter-intuitive secrets to their success. These include extreme dedication to customer-centricity (demonstrated over decades) and an ability to anticipate customer needs. Listen in as the team unlocks this company's success secrets.