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How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions
Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger. Like almost all companies...
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3 Key 2022 Stories and How We Can Leverage Them Next Year
From inflation to segmentation and from pricing to platforms, the Accidental Marketer podcast covered a lot of ground in 2022. ...
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What the Feud Between Two Competing Professional Golf Tours Can Teach Us About Strategy
There’s a war going on between two competing golf tours, and the lessons for strategists are particularly instructive. Here’s what’s...
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A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
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Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
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Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
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Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
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Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...
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3 Instructive Reasons Why Your New Product May Be Underperforming
You invest enormous energy, resources — even the business equivalent of love — into launching a new product. All too...
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Is SWOT Dead?
Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once...