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How Predictive Tools Are Revolutionizing Business Strategy: Three Success Stories (Part 2)
You may have thought this article was about Artificial Intelligence tools. It isn’t – though we are champions of AI’s...
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
For marketers, being an effective meeting facilitator is a crucial skill. It demonstrates leadership, garners full input to a strategy,...
Podcast
Influencing with Impact: What B2B’s Can Learn from This Year’s Best Super Bowl Ads
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the...
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How B2B Marketers Can Benefit from This Year’s Best Super Bowl Ads
Super Bowl ads are a battleground for consumer product advertisers vying for audience attention. But B2B marketers can gain valuable...
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Influencing with Impact: How to Secure Buy-In for Every Strategy
My colleague Mary Abbazia has a saying when discussing who should be invited to a plan development meeting. “Invite anyone...
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What B2Bs Can Learn From 2023’s Top Marketing Stories
Prescriptive B2B Advice from Disney+, Taylor Swift and Barnes & Noble Don’t look now, but it’s December — the time of...
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Three Powerful B2B Lessons from A Recent Blockbuster Merger
Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
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Could the Success of Disney Plus Cause More B2Bs to Go Direct to End-Users?
Are you a B2B (Business to Business) company considering going direct with your communication to your end-users to boost sales?...
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How To Benefit From The Brighter Side of Risk
The definition of a risk is “a situation involving exposure to danger.” It’s no wonder that you’ll hear so many...
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How Marketing and Sales Can Absolutely Make or Break Mergers and Acquisitions
Just a few weeks ago, two giant retailers, Kroger’s and Albertson’s, announced a $25B dollar merger. Like almost all companies...