Article
A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
Article
Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
Article
Embedded Strategy: Immediately Gain Strategic Capabilities Without Slowing Your Agency Down
Affordably Outsource Some of Your Strategy Work to Us and “White Label” The Output Many clients seek strategic advice from...
Article
Can Competitors Get More Done if They Team Up?
In 2019, all Kohl’s stores started accepting and packaging Amazon returns, at no cost to the customer, and shipping them...
Article
Have You Blindly Accepted These 3 Old Myths About Strategy?
We hear it all of the time in business… and sometimes in our personal life. A new product launch is...
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Article
3 Instructive Reasons Why Your New Product May Be Underperforming
You invest enormous energy, resources — even the business equivalent of love — into launching a new product. All too...
Article
Is SWOT Dead?
Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once...
Video
3 Potent Lessons Learned From a Public Health Tragedy
We continue analyzing the dark side of marketing by studying the Opioid Crisis of the 1990’s and 2010’s. Ethical marketers...
Article
The Two Best Lessons Found On The Dark Side of Marketing
Marketing is like a baseball bat. A baseball bat is primarily used for enjoyment and recreation. It is an aid...
Podcast
Is Virtual As Good As Live?
This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this...