Article
3 Instructive Reasons Why Your New Product May Be Underperforming
You invest enormous energy, resources — even the business equivalent of love — into launching a new product. All too...
Article
Is SWOT Dead?
Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once...
Video
3 Potent Lessons Learned From a Public Health Tragedy
We continue analyzing the dark side of marketing by studying the Opioid Crisis of the 1990’s and 2010’s. Ethical marketers...
Article
The Two Best Lessons Found On The Dark Side of Marketing
Marketing is like a baseball bat. A baseball bat is primarily used for enjoyment and recreation. It is an aid...
Podcast
Is Virtual As Good As Live?
This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this...
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Article
Is It Ever Practical to Be Insensitive To Customer Needs?
On the face of it, there’s little to recommend about the role of Chief Marketing Officer (CMO). Sure, it has...
Article
Make Your Third Move First
Get Out of the Gate Quickly By Adding War-Gaming To Your New Product Launch Strategy Do you find that your...
Video
Competitive Strategy Shifts To Thrive Post-Pandemic
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Podcast
How B2Bs Can Personalize Like a B2C Company
Many of us have experienced personalization in our relationships with consumer products and services providers. But can B2Bs personalize their offers and communications? The answer is YES. New technologies are enabling B2Bs to deliver increasingly more customized messages and offers. The team uncovers some of the keys to success in using personalization to drive higher margins and customer loyalty.
Podcast
The Little Blue Pill That Could
Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team highlights what any business that faces low-priced competition can learn from Viagra's continued success.