In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else’s.  Because successful platform businesses have huge market caps and highly-attractive economics, many B2Bs should consider the opportunity.
In this episode you will learn:
  – The circumstances that give rise to successful industry platform businesses
– The critical capabilities that many profitable platforms exhibit
– Why independence and effective governance are keys to platform success
Here are some quotes from the team’s discussion:
-“If buyers in your industry want a one-stop shop, consider starting a platform.”
– “Successful platforms have to solve a chicken/egg scaling problem.”
– “This scaling problem reminds me of a dilemma when launching a credit card ”
We hope you enjoy the discussion and gain some helpful insights!