In this third episode of the “New Frontiers” season, the team analyzes whether B2B suppliers should join one of the exploding number of industry platforms.  These platforms are Amazon-like businesses that aggregate and sell the B2B products of many manufacturers.  

The team discusses the pros and cons of joining a platform.  In this episode you will learn:

  • The key questions you should ask that can drive your ultimate platform decision
  • The compelling benefits of successful platforms 
  • Circumstances when you should pass on platforms and continue to go it alone

Here are some quotes from the team’s discussion:

  • “The number of B2B platforms have tripled in the past 24 months!”
  • “A key question:  will the platform dilute your existing value proposition?”
  • “Successful platforms are similar to a really big distributor.”

We hope you enjoy the discussion and gain some helpful insights!