As inflation continues at a high level, marketers who have created strong brands are reaping rewards.  These powerful brands enjoy less price sensitivity amongst their customers, driving better results than less well-known competitive offerings.

How can marketers improve the strength of their brand image right away, so that they can whether inflationary times and weak business cycles in the future?  Mary, Sean and Tom are all over this topic in this podcast episode.

In this episode, you will learn:

  • Why strong brands weather inflationary times better
  • Many examples of B2B brands that strategically strengthened their brands
  • The steps you can take right away to improve your brand’s perception
  • “Branding has a branding problem!”
  • “The first step in strengthening your brand is to own up to its current perception.”
  • “Time and again we see that it is possible to quickly improve brand perceptions.”

We hope you enjoy the discussion and gain some helpful insights!