In this episode, the team explores how AI is transforming one of the most overlooked yet critical elements of strategy: positioning. Despite all the upstream work companies do, segmenting markets, identifying differential advantages – many still stumble at the final hurdle of crafting a clear, compelling position.

The team discusses how AI helps overcome this roadblock by making positioning faster, sharper, and easier to pressure-test. From creating stronger drafts to scanning competitors for unclaimed messaging space, AI acts as a creative partner and strategic guardrail.

Key Discussion Points:

• Why positioning often falls flat, and how AI reinvigorates it
• Using AI to test uniqueness, believability, and alignment across segments
• The role of positioning in enabling consistent storytelling across channels

Key Quotes:

• “If your competitors can say it too, it’s not positioning—it’s wallpaper.”
• “AI can pressure-test your position to make sure you’re not just making promises—you’re making credible ones.”
• “Positioning is the root of storytelling. And if you get it right, every campaign, deck, and message grows from there.”