Are the 4Ps of Marketing Dead?
…to users?” and “can I link to other complementary products/apps?”. Developing applications — or feeding into complementary ecosystem apps (think about being a home Air Conditioner manufacturer feeding into a…
…to users?” and “can I link to other complementary products/apps?”. Developing applications — or feeding into complementary ecosystem apps (think about being a home Air Conditioner manufacturer feeding into a…
…example of how her company’s disciplined process accelerated an inexperienced marketers development. “A new marketing manager on my team, Polly, is a classic example of an Accidental Marketer who benefitted…
Part 3 of 3: The Power of a Common Language More than any other function, strategic marketers need to work cross-functionally. They shape a firm’s value proposition by creating the…
How does your B2B organization measure the uniqueness of your products and services as compared to your competitors? Waiting for sales results or market share data to assess your level…
…improve product success rates. But do they understand the underlying reasons behind their lack of success? Are they asking the right questions? Most research points towards a lack of market…
…company. It will turn on the “insights fountain” from which great marketing flows, giving your company a new capability and causing your competitors to wonder what your innovation secrets are!…
…little to no time with customers. And if a company has limited budget for research, an experienced marketer may be at a disadvantage to an inexperienced newcomer when it comes…
…“If you have a discrepancy between your competitiveness score and your real-life results, you could be missing a powerful indirect competitor.” We hope you learn some valuable strategies from the…
…this feature had become irrelevant, and competitors were offering more advanced solutions. By continuing to emphasize this outdated feature, the company lost ground in the market until they finally adapted…
…solution rather than piece it together themselves. In this episode, the team outlines the strategic questions that inform your decisions about whether or not to participate in industry ecosystems: like…