How Can Marketers Buy More Time For ROI?
…migrate the discussion in your firm towards a more balanced view of marketing ROI Ways to survive experimental “failures” and foster a healthy company attitude towards marketing-led innovation Here’s some…
…migrate the discussion in your firm towards a more balanced view of marketing ROI Ways to survive experimental “failures” and foster a healthy company attitude towards marketing-led innovation Here’s some…
…measuring individual customer profitability leads many companies to finally bust product and. divisional silos Definitions of key terms like “most valuable customers” and “most growable customers” Strategies companies use to…
…from the dot.com era that are highly relevant to your B2B platform strategy Why there must be an executive that oversees both traditional and platform channels Here are some quotes…
…Chief Disruption Management Officer (CDMO). This person would be on the look out for your industry’s next big innovators and challengers, and craft proactive strategies. An interesting debate ensues. https://soundcloud.com/accidentalmarketer/s5-ep-2-does-your-business-need-a-cdmo…
…A McKinsey study discovered that companies reorganize “more often than they overhaul their websites (on average, every three years) or upgrade their computer systems (every three to five years).” This…
…close as a commodity as you can get so banks compete on the one principal variable of interest rates. A new aggressive competitor had targeted our client’s customer with very…
…Ghuwalewala, Founder and CEO at MavenMagnet, a market research company that uses these new “scraping and listening” technologies, told us the following: “Our research showed that the B2B customer now…
…in the footsteps of companies like Apple when it comes to bold targeting and disciplined focus. In Part 2, we’ll show you how the CVS approach emulates some best practices…
We continue analyzing the dark side of marketing by studying the Opioid Crisis of the 1990’s and 2010’s. Ethical marketers can take lessons about segmentation, targeting, and focus from this…
In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing strategies in the evolving electric vehicle market. They highlight how…