Our season on the art and science of marketing continues this week with a deep dive into data analysis. Many think that data is only about science – even referring to analytical endeavors as the “data sciences.”

But trying to find strategic insight simply by looking at data alone often leads to “analysis paralysis.” Artistic techniques like problem-framing and hypothesis generation allow companies to unlock the potential of large flows of information.

Listen in to learn how marketers can use specific approaches to determine which data is helpful and which can be ignored. The techniques and tips shared in this episode will help anyone, regardless of their analytical skills, become more data-driven.

In this episode you will learn:

  • How to follow Einstein’s problem-solving methods
  • The importance of asking “what do we think we know?”
  • Your company’s data analysis “personality” — and how to improve it

Here’s some quotes from the team’s discussion:

“The art of data analysis comes from integrating information from lots of sources.”

“Getting alignment on your biggest knowledge gaps before conducting market research saves a lot of money.”

“When it comes to data, the UK’s ‘balance of possibilities’ is a more helpful concept than ‘beyond reasonable doubt.'”

We hope you enjoy the discussion and gain some helpful insights!