Our new season tackles an often-heard question: is marketing an art or a science? We can tell you it’s a little (or a lot) of both, but you should still listen to the podcast!

Why? Because certain parts of a marketing strategy require more science than art, while other pieces of a plan are the opposite. Knowing when you need to dial up the science, and when artistic instincts should lead the way is a key to success.

Mary, Tom and Sean break down the bigger picture and provide helpful analogies so you can better understand the interplay. Find out why the subject causes the team to compare science and art in marketing to an Oreo cookie!

In this episode you will learn:

• Which specific parts of a marketing plan require more science than art, and vice versa
• How the scientific process and strategy tools help inexperienced Accidental Marketers become proficient very quickly
• The ideal makeup of a powerhouse planning team that includes some individuals who think artistically and others who are great at scientific/logical thinking

Here’s some quotes from the team’s discussion:

“There’s no certainty in marketing, but you can definitely narrow the odds through science.”

“When it comes to art and science in marketing, it’s dangerous to lean too far towards art!”

“Science narrows your options, art leads you to select an option, then science comes back to help you test your choice.”

We hope you enjoy the discussion and gain some helpful insights!