How To Save Marketing From Budget Cuts - IMPACT

Authors

By Mary Abbazia

Mary Abbazia By Sean Welham

By Sean Welham

Sean Welham By Tom Spitale

By Tom Spitale

We start a full season of podcasts on the topic of Marketing Return on Investment (ROI). For a number of reasons, many marketing departments struggle to justify their spending on programs and headcount. Mary, Sean and Tom provide advice on how marketing departments can better insulate themselves from being at the top of the chopping block.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

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About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.

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About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.