In this episode, the team takes a deeper look at Quibi — a massively funded, heavily hyped startup that collapsed almost instantly. They unpack why the idea seemed so compelling, where the assumptions broke down, and how misreading customer behavior and skipping early testing contributed to its downfall.

The discussion explores how trend shifts, scenario planning, and prototype research could have changed Quibi’s trajectory. The team also highlights how companies often mistake momentum for validation, and how even bold ideas need disciplined customer learning before full-scale investment.

What You Will Learn

• Why Quibi’s promising concept unraveled so quickly
• How trend shifts and missed scenarios derail even strong ideas
• Why testing early is the cheapest form of strategic insurance

Key Quotes

• “Great ideas fail when companies move faster than their learning.”
• “Credibility and capital don’t make an idea customer-driven — only customers do.”
• “Skipping testing isn’t bold. It’s expensive.”

We hope you get some great insights from listening to this!