When your product or service generates important data that your customers can use in a broader “ecosystem,” are their situations where you should block the data flow? What if this broader ecosystem includes your competitors? Should you willingly be part of “open systems”, or is it to your advantage to create self-contained proprietary, closed systems? The team looks at all sides of this issue.
About the Author
Mary Abbazia
Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author
Tom Spitale
Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author
Sean Welham
Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.
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