In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B strategy: segmentation. While needs-based segmentation has long been recognized as the most powerful approach, it’s also been notoriously hard to implement—until now.

The team shares how AI makes it faster and more practical to identify, build, and validate segmentations that reflect what customers actually care about. They explore how AI works alongside strategic frameworks like the Vietnam Card Sort and Diagonal Ones, and how it enables segmentation at the corporate level—without losing sight of stakeholder nuance.

What You’ll Learn:

• How AI enhances both the creation and validation of needs-based segmentation
• Why segmenting at the corporate level is now more feasible—and more scalable—than ever
• How stakeholder maps, account plans, and playbooks become easier to generate with segment-level clarity

Key Quotes:
“AI is the great multiplier. It doesn’t replace strategic thinking—it makes it more usable.”
“Segmentation at the corporate level gives sales teams one clear approach to follow.”
“The difference now? It’s segmentation you can actually use.”