In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills.

Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.

What You Will Learn:

  • The formula for workshop success, blending humor, case studies, and interactivity
  • How to harness the power of storytelling through effective use of the right cases
  • The importance of post-event support for continuous learning and application.


  1. “Let’s make the show about you. Let’s get in and out in terms of one-way dialogue.”
  2. “The goal is not just to teach but to immerse participants in a narrative that resonates.”
  3. “The measure of success lies in the application of learning beyond the session.”