In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we’ve made using our analytical tools, emphasizing both successes and challenges in forecasting.

In this episode, you will:

• Learn about the significance of broadening your perspective to identify indirect competitors.
• Understand specific case studies like the weight loss drug Ozempic and the shifts in the home fitness industry with Peloton.
• Gain insights into how to anticipate market disruptions and adapt your business strategies accordingly.

Three quotes from the podcast:

1. “It’s not about how smart we are… sometimes you can see which way things are heading using our tools.”
2. “Direct competitors can hurt you, but the indirects can kill you.”
3. “Trends help you anticipate needs, which is maybe one of the hardest things to do in business.”

We hope you’ll tune in and gain valuable insights into spotting and responding to market trends, ensuring your business stays ahead of the curve!