Mary and Tom were recently guests on Catherine Carlisi’s radio show “Uncommon Sense for Leaders.” The link to the broadcast is below:

Download: The Three Biggest Marketing Mistakes Executives Make

In the interview, Mary and Tom discuss how the natural tendency of executives to be “cheerleaders” for their company and it’s products can blind them to changes in customer preferences and needs. They give practical advice to listeners about how to manage the marketing function, ensure the ongoing relevance of the company’s products, and align the organization for flawless execution of its marketing strategies.