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IMPACT

Transform Your Marketing Team into Strategic Leaders

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Cut Your Strategic Planning Time in Half with Scout AI

Cut Your Strategic Planning Time in Half with Scout AI

Develop Your Next Winning Plan In Days.
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Elevate Your Product and Marketing Team’s Impact

Elevate Your Product and Marketing Team’s Impact

We Teach Product Managers to Be More Strategic
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Ensure Successful Product Launches

Ensure Successful Product Launches

Achieve new levels of success with your product launches.
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Elevate Your Marketing Team

Elevate Your Marketing Team

Transform your marketing team into strategic leaders.
Learn More
Revitalize Mature Products

Revitalize Mature Products

Elevate and distinguish your established products.
Learn More
Scout AI
How We Can Help
Product Launches
Marketing Teams
Mature Products
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
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See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
See All Client Results

Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Mike Stow
When faced with difficult strategic challenges, Impact Planning has been a great thought-partner to help facilitate workshops and drive greater clarity. From competitive wargaming to innovation strategy to marketing training, Impact Planning has proven their expertise time and again.
Mike Stow
Vice President, Global Marketing, Surgical Robotics, Medtronic
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Our Latest Insights

Article
September 8, 2025

Pricing Doesn’t Have to Be a Guessing Game Anymore

With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...
Article
August 25, 2025

Bridging the Gap Between Strategy and Sales Is More Than a Handoff—It’s a System

If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...
Article
August 13, 2025

Fix Your Lukewarm Value Prop Before It Costs You

Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...
Article
Positioning & Value Proposition
July 28, 2025

Want Better Stories? Start with Better Positioning

Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...
See All Insights

Listen to Our Podcast

Podcast
September 12, 2025

AI-Powered Pricing: More Precision, Less Guesswork

In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
Podcast
August 29, 2025

Why Your Sales Team Isn’t Using Your Strategy

In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they...
Podcast
August 15, 2025

Using AI to Strengthen (and Streamline) Your Value Proposition

In this episode, the team dives into how AI enhances one of the most underutilized strategic tools in B2B: the...
See All Podcast Episodes

Watch Our Videos

Video
November 17, 2023

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble’s enduring success in the face...
Video
October 16, 2023

Claritin’s Allergy Crusade: A Breath of Fresh Marketing

In this thought-provoking episode, the team delves into Claritin’s recent innovative ad campaign.  Instead of focusing on the product, Claritin...
Video
September 18, 2023

The Different “Flavors” of Marketing Part 3

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
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Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

Learn More
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