Launching a new product or enhancing an existing one? Impact provides comprehensive launch strategies and competitive insights to ensure your product’s success. 

Our extensive toolkit empowers marketers and product managers to master every aspect of a successful launch. This includes crafting unique stakeholder engagement plans, innovative segmentation, targeting and positioning (claims) strategies, and creative go-to-market approaches and pricing models.

How We Are Different:  Our approach goes beyond typical launch excellence roadmaps to fully anticipate market dynamics and competitive actions. We leverage our deep industry expertise and practical tools to ensure your product stands out — and that you “make your third move first.”

Hands-On Training for Product Launch Success

Our workshops focus on equipping your team with the skills needed for a successful product launch. From positioning to market entry to anticipating competitor reaction, we cover it all.

Discuss a New Product Launch Workshop with us!

Expert Guidance for Successful Launches

Our consultants provide the insights and strategies needed to position your product effectively and anticipate competitor actions. We help you develop a winning go-to-market plan.

Schedule a free initial consultation!

Integrated Systems for Seamless Launches

We design custom planning systems that streamline your product launch process, ensuring consistency and effectiveness from start to finish.

When faced with difficult strategic challenges, Impact Planning has been a great thought-partner to help facilitate workshops and drive greater clarity. From competitive wargaming to innovation strategy to marketing training, Impact Planning has proven their expertise time and again.
Mike Stow
Vice President, Global Marketing, Surgical Robotics, Medtronic
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Over the years, I have continued to be impressed by the way Impact uses their systematic approach to unlock our teams’ minds and creativity. They have helped us gain valuable insights that were key to successfully launching global systems and programs.
Luis Duarte
Product Manager, Engineering Strategy & Innovation, Carrier