Should You Protect Your IP At All Costs?
When your product or service generates important data that your customers can use in a broader “ecosystem,” are their situations where you should block the data flow? What if this…
When your product or service generates important data that your customers can use in a broader “ecosystem,” are their situations where you should block the data flow? What if this…
…and small working hard to re-invent themselves using LEAN strategies and other fantastic principles. One problem may be that companies are thinking too narrowly about innovation (see https://theaccidentalmarketer.com/blog/are-you-missing-80-of-your-innovation-opportunities/). But we…
…out what space you and your competitors own in the brains of your customers and change it by embracing humor and/or authenticity. If your company does it first, your competitors…
…and actionable output. In other words, prompt engineers help clarify what a company wants to gain from an AI inquiry. In the same way, needs-based segmentation helps “prompt” a company…
…us. It showed that even in complex B2B markets, end-users growing influence was warranting some investment. Even companies that made complex wound care products that used to be only known…
…This Pharmaceutical New Product Launch Didn’t Identify an Important Indirect Competitor Have you ever seen a favorable side-by-side comparison of your product vs. a competitor’s and wondered why you weren’t…
…acquiring them, or partnering with a complementor, you can do as Kohl’s did and team-up with a competitor. But be careful. Bottom line: We don’t entirely understand Amazon’s motives for…
In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around…
…support. Nothing can turn this situation around faster than helping your company make sense of the rapid change and general chaos that is today’s business reality. We’ve learned that a…
…case features the success of a widely respected company in the topical area you are covering. However, if the company in the case is in a very different from yours,…