Innovation in B2B companies is not just about being creative. Many great ideas in your company are not acted on for several avoidable reasons.

In this webinar entitled “How To Avoid Hidden Innovation Traps”, we address the reasons why good ideas often don’t get put into motion — and how you can make sure this doesn’t happen at your company! You will learn:

• A foolproof way to determine if an idea, product, or message strategy will work
• How to align the great minds in your company so that good ideas don’t fall victim to indecision
• Trend-monitoring processes that spread the work of “looking over the horizon” across a group of people in a fun, manageable and actionable way

We hope you enjoy this content, and believe you will learn important concepts that will help your company innovate and stay relevant no matter what happens in your market!