IMPACT - Webinar: Is SWOT Dead?

Authors

By Tom Spitale

Tom Spitale By Mary Abbazia

By Mary Abbazia

Many businesses use SWOT analysis as a key input to their strategy. But its use is responsible for the slow growth and lack of differentiation of many brands. In this webinar, we will highlight the dangers of SWOT and present an alternative approach that will set your products and services apart from competitors.

About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

More About Mary