In this season premier, we kick off a discussion of “New Frontiers” — the rapidly-evolving market environments that are changing the way customers think about buying B2B products.  Amazon and others have revolutionized the way consumer products are purchased.  Similar changes are well underway in B2B industries.

In this initial Season 11 episode, Mary, Sean and Tom define the differences between ecosystems, platforms and marketplaces.  More importantly, they make a case why these concepts are so important for B2B marketers to be thinking about now.  

In this episode you will learn:

  • Clear definitions of the differences between ecosystems and platforms
  • Why customers are driving the popularity of these new selling environments
  • The important decisions that you will have to make soon about platforms

Here are some quotes from the team’s discussion:

“Customers always want friction-less experiences, and that’s what is driving the popularity  of platforms”

“B2B organizations have to develop their ‘ecosystem-thinking’ or they will miss out. ”

“Will you be content to play on someone else’s platform, or should you own the toll booth? “

We hope you enjoy the discussion and gain some helpful insights!