In this episode, we discuss dynamic pricing.   Airlines and hotels change prices all the time based on current circumstances.  Can a typical B2B do the same?

The team discussed the pros and cons of dynamic pricing models.  They also discuss what you must put in place to make dynamic B2B pricing work.

In this episode you will learn:

  • Why businesses engage in dynamic pricing
  • Why customer communication is so critical when you want to fluctuate price
  • The risk factors inherent in this type of pricing model

Here are some quotes from the team’s discussion:

“If you price a new product aggressively, remember that raising price is the hardest thing to do.”

“Segmentation underlies every successful pricing strategy, including this one.”

“We’ve seen segments that are willing to pay a huge premium to keep a product from being killed. “

We hope you enjoy the discussion and gain some helpful insights!