In this episode, we continue shining the light on the dark side of marketing by studying the “The Social Dilemma.” What can B2B marketers learn from this popular Netflix documentary that explores controversial aspects of social networking?

Though the program focuses on some scary outcomes from strategies used by media giants like Google and Facebook, the foundational approaches were originally well-intentioned. They can be highly effective if utilized by companies with a mindset and culture steeped in ethical marketing behavior. What can you put to use in your markets for the benefit of your customers?

In this episode you will learn:

  • Why concepts like gamification and AI-driven dynamic content are powerful B2B strategies if used ethically
  • How you can leverage what works for social media giants in your business without the harmful side effect!
  • A case study of how one business used trust and vulnerability to gain market share and an $11b valuation

Here’s some quotes from the team’s discussion:

“A bit of humility in marketing goes a long way today — and is a lot overdue.”

“Can you be trustworthy and vulnerable in an age when nobody trusts anybody?”

“Social media marketers demonstrate strong positioning, and relevancy — add honesty and vulnerability and you have a recipe for success.”

We hope you enjoy the podcast!