Does Your Business Need a CDMO? - IMPACT

Authors

By Mary Abbazia

Mary Abbazia By Sean Welham

By Sean Welham

Sean Welham By Tom Spitale

By Tom Spitale

Video Podcast: Season 5, Episode 2: The team continues discussing “surprise” marketing topics and debating them. In this era of CSOs, CDOs and CXOs, Mary asks if businesses should have a Chief Disruption Management Officer (CDMO). This person would be on the look out for your industry’s next big innovators and challengers, and craft proactive strategies. An interesting debate ensues.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

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About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.

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About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.