In this episode, we discuss a wide array of pricing models.   You’ve already heard about subscription pricing, “pay per” models and the like.  But how do you know which models  make sense in your market?

The team defines a wide variety of contemporary and traditional pricing models, but doesn’t stop there.  They go on to describe the circumstances in which each model is appropriate and why.  

In this episode you will learn:

  • Which pricing models you should and shouldn’t consider in your industry
  • Specifics of contemporary concepts like freemium and “as a service” models
  • Two distinctions that will quickly help you simplify the world of pricing models

Here are some quotes from the team’s discussion:

“If you pursue a razor/razor blades model, you can’t leave yourself vulnerable to substitutes.”

“The ‘physicality’ of upgrades is no longer an issue, opening up many new pricing options.”

“When you have high margins on service, you can do things like give away a jet engine! “

We hope you enjoy the discussion and gain some helpful insights!