In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they often fall apart when handed to sales. It’s not because sales teams go rogue—it’s because they don’t always have the tools to act on strategy in practical, real-world conversations.

The team shares how AI, paired with the right strategic tools, is helping to close this gap. 

Key Discussion Points:

• Why static collateral doesn’t cut it anymore
• How AI playbooks tailor sales messaging to each segment
• The emerging role of sales inputs in shaping strategic decisions

Key Quotes:

• “AI lets us turn strategy into segment-specific action—almost instantly.”
• “The playbook isn’t just for messaging. It’s a two-way system for learning.”
• “When sales and marketing both use the system, you start to see real-time shifts in how customers think.”

We hope you will find some great ideas by listening to this podcast!