In this episode, the team unpacks why so many business “stories” miss the mark — and how to fix them. Too often, companies confuse storytelling with fact-sharing, slide decks, or product pitches. Real storytelling centers the customer as the hero, builds around unresolved tension, and delivers emotion with insight.

Key Discussion Points

• Why facts alone don’t make a story
• The danger of making your company the hero instead of the customer
• How tension and emotion create memorability
• The power of segmentation in tailoring stories to different audiences
• Why technical experts struggle with storytelling — and how to overcome it

Key Quotes

• “A collection of related facts do not a story make.”
• “Everyone loves a story where they are the hero.”
• “Without emotion, even the best strategy story won’t stick.”