Authors

By Mary AbbaziaMary AbbaziaBy Tom SpitaleTom SpitaleBy Sean WelhamSean Welham

What is an Accidental Marketer — are you one, or do you work with them? Mary, Sean and Tom define and describe the secrets to how these “newbie” marketers can rapidly become very productive and successful, and why Accidental Marketers can outperform career marketers (hint, it’s their “mindset”!) They also discuss why hiring an Accidental Marketer over an experienced marketer can work out well.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.
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