The close of the year is the perfect time to reflect on the major trends and events that have shaped 2024—and what they mean for marketers in the coming year.

In this podcast, the team explores some of the year’s standout stories:

• ON Running’s Rise: How a niche running shoe brand used focus, technology, and disciplined expansion to challenge giants like Nike in a mature market.
• Virtual Reality’s Cusp: Why technologies like Meta Quest and Apple Vision Pro could redefine virtual collaboration and product demos.
• AI’s Strategic Leap: From content generation to revolutionizing strategic planning and commercialization, AI is reshaping how marketers create and compete.

The discussion highlights critical lessons for staying competitive: experimenting boldly, embracing technological advances, and never losing sight of customer needs.

Key Quotes:

1. “You have to ask yourself, ‘What are the three experiments we’re conducting right now that could change the game?’”
2. “AI is putting so much structured information at our fingertips—it’s cutting months of work down to days.”
3. “If someone is going to disrupt us, it better be us.”

We hope this episode provides insights to spark your planning for 2025!