Authors

By Mary AbbaziaMary AbbaziaBy Tom SpitaleTom SpitaleBy Sean WelhamSean Welham

This week we focus on the agricultural giant John Deere. Amongst the many reasons for Deere’s long-term success is an astonishing fact: they began practicing content marketing over 120 years ago! The team digs into the principles of B2B content marketing. Why does it work? How should companies be guided in developing content? Learn the differences between B2C and B2B content marketing strategies.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.
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