In this episode, the team continues their deep dive into business storytelling—this time focusing on the tools that make stories powerful. Building on the principles of making the customer the hero and creating tension, the team explores how trends, stakeholder mapping, segmentation, personas, and competitor analysis all work together to craft stories that are relatable, memorable, and actionable. They also discuss how AI speeds up the process, helping companies create sharper stories faster while staying grounded in strategy.

What You Will Learn

• How trends set the stage for stories your audience instantly relates to
• Why mapping stakeholders and competitors builds a compelling “cast of characters”
• How segmentation and personas make the hero of the story relatable
• Why ability-to-win analysis and benefits ladders ensure stories resolve with credibility
• How AI accelerates storybuilding without replacing the strategy behind it

Key Quotes

• “Every great story starts with a trend that makes the audience say, ‘Yes, that’s my world.’”
• “Competitors aren’t just villains—they’re the unsatisfying options your hero has already tried.”
• “Without emotion and resolution, even a strong strategy story falls flat.”

We hope you enjoy this episode!