In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting uncertainty—from economic volatility to political shifts and emerging market disruptors. While unpredictability is nothing new, today’s leaders have better tools to prepare: AI-enhanced foresight, structured scenario planning frameworks, and the wisdom of a diverse group of thinkers.

The team breaks down how combining these three elements—AI, tools, and human insight—helps companies stress-test their assumptions, model multiple futures, and be ready for disruption before it happens.

What You’ll Learn:

• Why companies must think beyond the “most likely” future and prepare for high-impact, low-probability scenarios
• How AI can bring futurist-grade insights into your scenario planning at a fraction of the cost
• Why getting lucky in business is often about being prepared before the disruption arrives

Key Quotes:
“You can’t predict the future—but you can reduce your vulnerability to it.”
“It’s not just about planning for what’s likely—it’s planning for what could shake your world.”
“Sometimes a dusty binder of scenarios is the smartest investment you make.”